Since its foundation, the Fairtrade movement has attracted the attention of consumers, practitioners, media and scholars. Discussing the role that Fairtrade can play on a global yet locally rooted scale is very complex, as research reports contrasting results about its usefulness and effectiveness. This study examines scientific research on Fairtrade over the last decades by conducting a bibliometric analysis of the literature published on the ISI Web of Knowledge Core Collection, which included 876 papers by 1,293 authors in 432 journals. Results show that despite this being a relatively recent field of study, Fairtrade has been approached from different disciplines with different methodologies and objectives. The structured quantitative study of the literature enabled us to inspect how research has evolved over the years in the light of the changes faced by Fairtrade, to explore its scope in the broader field of the global market, to detect current research schools and perspectives within the network and to identify hitherto unaddressed issues and unconnected subfields.

PurposeConsumers' concerns about the environmental impacts of food production have been increasing over the last years, and several certification systems for environment-friendly food products have been created. This research investigates wine consumers' preferences for a certification that guarantees the use of agricultural practices that better protect the biodiversity in the vineyard during the production of grapes.Design/methodology/approachUsing a choice experiment, we investigate consumer preferences and willingness to pay for biodiversity-friendly wines on a sample of 334 wine consumers. The experiment was carried out by direct interviews at a wine-tasting event in an Italian winery located in the Franciacorta area, in northern Italy. A between-subject design and two different questionnaires were used, one presenting the Brut bottle and one the Satén bottle.FindingsEstimates from a mixed logit model reveal that consumers are generally willing to pay a higher price for biodiversity-friendly wines, but they have stronger preferences for organic certification and quality indications. When consumers perceive a specific product as having high quality, i.e. Satèn, they might be less willing to pay for further environment-friendly certifications. Moreover, preferences depend on sociodemographic and attitudinal variables such as gender, wine consumption frequency, wine education and knowledge degree of the labels.Originality/valueThis paper broadens the knowledge about consumer preferences and willingness to pay for biodiversity-friendly wines, focusing on a specific market segment of Italian sparkling wines.

Urban gardening (UG) as a component of urban agriculture (UA) has reached popularity during the last decades. This growing interest depends on several factors including the different functions that have been attributed to UG over the years, operating from the economic to the social, health and cultural levels. While multifunctionality of UG is well documented, only a few studies investigated individual gardeners' motivations, which can be subjective and heavily affected by the local context in which it takes place. The paper aims to detect some peculiar features of Milan city gardeners, in order to highlight the motivations of their activity through an innovative and replicable approach based on multiple correspondence analysis (MCA) and hierarchical clustering analysis (HCA). The analysis has been applied to the Milan case study, in the North of Italy; the results suggest a great importance of the social component of UG, and trace some different gardeners' profiles.

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