Previous studies have shown that teachers may use messages that focus on the importance of avoiding failure (fear appeals) prior to high-stakes examinations as a motivational tactic. The aim of this study was to examine whether fear appeals, and their appraisal as challenging or threatening, impacted on student engagement. Data were collected from 1373 students, clustered in 46 classes, and 81 teachers responsible for instruction in those classes, prior to a high-stakes mathematics secondary school exit examination. Data were analyzed in a multilevel structural equation model. The appraisal of fear appeals as challenging lead to greater student engagement and as threatening to lower student engagement. The impact of fear appeals on engagement was mediated by a threat appraisal. The effectiveness of fear appeals as a motivational strategy depends on how they are interpreted by students.

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Prior to high-stakes examinations teachers use messages that focus on the importance of avoiding failure (fear appeals). This study examined whether teacher use of fear appeals was related to their perceptions of student engagement, followed by students' interpretation of fear appeals, and how they related to student-reported engagement. Teachers used more frequent fear appeals when they perceived student engagement to be low. More frequent fear appeals resulted in stronger challenge and threat appraisals. A challenge appraisal was associated with greater, and a threat appraisal with lower, behavioural and emotional engagement. Student appraisal seems to determine the effectiveness of these messages.

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