ONTARE. REVISTA DE INVESTIGACIÓN DE LA FACULTAD DE INGENIERÍATomar decisiones en el mundo empresarial no es el resultado de la intuición, sino es el arte de basarse en la información adecuada. Es allí donde aparecen los indicadores de gestión, los cuales desde su concepción deben mantener cierto grado de lógica que se soporta en unas características esenciales, que permitirán establecer comportamientos y tendencias. El medir no es solo generar indicadores sin ninguna razón de ser, ya que solo es válido, sí y solo sí, permite la toma de decisiones, de ahí, que el presente artículo tiene como fin realizar una medición inteligente basada en indicadores. ABSTRACT Oecisions making in the business world is not the result of intuition, but it is the art of being based in the right information, it is over there where key performance indicators (KPI) appear which from their conception must keep certain degree of logic that is supported in the essential characteristics that wi/1 a//ow estab/ish behaviors and trends. Measuring is not generate indicators without any reason, while an indicator is va/id, just if it al/ows make decisions, it is for that reason that this article has the goal of realize an intelligent measurement based on indicators.
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