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In our days the outdoor activities of recreation are new and continuously increasing tendency that has usually entered in the industry of tourism and called Alternative forms of tourism. The aim of this study was to examine the experience of service of individuals after their attendance in various programs of outdoor activities and recreation that offer various private companies of recreation. Another stream of research from the general marketing field has shown that subjective, affective and experiential factors comprise a substantial portion of consumer satisfaction with services. In the research participated 273 men and women of age of 20 -50 years, which participated in various outdoor activities in Greece that were organised by two private companies of recreation. The results of this research should extend itself in future in a bigger number of companies of recreation so as to become the desirable generalisations but also be used in the frames of processes of marketing.

This research is set in the context of tourism marketing and refers specifically to tourist roles. A representative sample of 1675 tourists brings to light the tourist role preference in Greece, and allows us to examine the possible differences between men and women of varying ages. The Tourist Role Preference Scale (TRPS) was used for this research.The findings of this study support the existence of Yiannakis and Gibson's 15 leisure tourist roles in Greece. Sun lover, anthropologist, archaeologist, independent mass tourist and escapist were found to be the most prevalent tourist roles in Greece. A comparison between gender and age revealed more similarities than differences. TRPS was proven reliable and valid for the sample used in this study and the questions of the scale represented significantly the tourist roles measured.

‘Green tourism’ is defined as tourism that enhances local cultural elements, which are operating under the control of local communities, providing employment and maintaining economic benefits within the local communities. In fact, many times the above definition is poorly utilized, since there are times when the economic benefits dim from local communities. Tourism industry uses the term as a message to tourists on energy saving, avoiding coastal pollution and so on. Sometimes, the same tourist businesses are accused of using the term or labelling ‘green’ primarily for marketing purposes. Although it is a fact that tourism industry is starting to respond to the changing values of tourists regarding environmental issues, however, the purpose of this research is to infer if there is a future for sustainable tourism development concerning the enterprises that provide sport tourism in Greece.

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The purpose of this study was to evaluate the services of municipal authorities of Komotini Greece, as they are recorded through the opinions of citizen's of the municipality. In order to examine the services, a questionnaire was used that included questions about the participation in the programs, the reasons / factors for participation in exercise, the content of the programs and the personal characteristics of the citizens (exercising and no exercising people at municipal organization). Subjects in this study were 303 people all citizens of municipality of Komotini. Factor analysis detected five factors in the questionnaire: 1) quality of instructors, 2) functionality, 3) availability and program provision, 4) other services and 5) location. Also, were applied two-way factor analysis between the factors "age" and "education", "weekly frequency of exercise" and "monthly duration of exercise", "age" and "income" to find which of the criteria affect the participation. From the analysis appeared important effect of criteria of "weekly frequency of exercise" and was realised difference between the rungs.