Data shows that social media users continue to increase worldwide, particularly in Indonesia, and the time they spend accessing social media. There are 191.4 million active users of social media in Indonesia. The average time spent accessing social media is 3 hours 17 minutes per day, which is higher than the world average, i.e., 2 hours 27 minutes. Research has been conducted on using social media as a marketing tool in the hotel industry. Still, no study assessed the star hotel consumers'' perceived usefulness and trust of social media marketing activities, including the celebrity effect of endorsers and intention to stay or buy services provided by star hotels (purchase intention). Celebrity endorsers are a new phenomenon in social media marketing. By looking at this phenomenon, this research aims to investigate: (1) the factors that influence the relationship between social media marketing and the intention to stay at the hotel and (2) the social media marketing concept framework that influences hotel stay intentions. This study uses a combination of Sequential Explanatory research methods. In the first stage, quantitative methods were used to draft a Conceptual Framework for the Relationship between Social Media Marketing and Intentions to Stay at Star Hotels. In the second stage, qualitative methods were used to validate the conceptual framework. Findings reveal that all indicators, i.e., advertisements, celebrity effects, customization, e-WOM, entertainment, interaction, trendiness, perceived trust, and perceived usefulness, are relevant and relate to purchase intention to stay in a hotel.
The Government of Indonesia is actively focusing on the growth of Micro, Small, and Medium Enterprises (MSMEs). In today's post-covid digital world, the MSME sector is critical to economic revival. The goal of this research is to improve the digitization of the finance system at The Angkal Fast Boat & Resort Nusa Penida. The Angkal is a tourist MSMEs with different types of business fields, including fast boat business from Bali to Nusa Penida, resorts in Nusa Penida, Water Sport, and other business fields. The complexity of this firm has not been matched by a technology-based finance system, resulting in operational issues that have an impact on business continuity and growth. Therefore, this research aimed at describing ideas and concept in developing a financial system from conventional into digital financial system. The ideas and concepts in developing the financial system covers: 1) MSME requirements analysis, 2) financial system design, 3) financial system development, and 4) system training support. This research is anticipated to give innovations and solutions in the form of ideas and concepts in digitizing the financial system as well as boosting human resource competency in financial system use for MSMEs in The Angkal.
This study aims to implement an e-learning model with an e-portfolio approach in the Taxation subjects at the International Business Management Program Study, Business Administration Department, in an effort to improve students level of understanding. The implementation of e-learning is carried out with various methods and it is necessary to change the way of teaching in order to attract attention and make students interested in learning and liking the concepts of the subjects being taught. In the process, an assessment process is also needed as an assessment of student learning outcomes. One that is implemented is an assessment portfolio which is currently supported by increasingly sophisticated technological advances so that it is called an electronic portfolio or termed an e-portfolio. The benefits of this e-portfolio for students include learning effectively and responsibly, collaborative learning opportunities, allowing creating more network connections, getting used to being critical in solving problems/cases so that if we will be able to shape the character of students who are professional and competitive in accordance with vision and mission of Politeknik Negeri Bali. The population in this study were students in the International Business Management study program in the Business Administration Department of Politeknik Negeri Bali, who were taking a Taxation subjects. The method used in this research is Design Based Research (DBR). The results of the needs analysis obtained from the questionnaire to students are used as a reference in forming the design of this model. a model that is a framework in 4 (four) stages of a framework in 2 (two) online learning environments, namely: synchronous and asynchronous. Furthermore, the results of the implementation of the model on students showed an increase in student learning outcomes and understanding of taxation subjects with an increase in the average score of students from 71.58 to 88.11. This is also supported by the feedback given by students and validators after the model implementation process is implemented.
BUMDes of Sidakarya Village has a srtrategic role to help public society, however it enquare an empowerment because it the effort of management new years old, as well the community need intensif of training. The aim of community dedication are getting empowerment of BUMDes and give the effort skill training for people in Sidakarya Village. The acitivity of community dedication areTraditional cooking training, Business Ethic and digital communication. Partner targeting of this program are BUMDes, Karang Taruna and PKK of Sidakarya Vallage. The methode of this activity are training, focus group discussion, deept interview and questionare. The result and external target from the dedication are the empowerment of BUMDes has been reached and the skill of effort training has been action. And obtained the value evaluation s very good
The aim of the research is to identify the service quality in urban tourism with Corporate Social Responsibility for tourist with specific needs. Research was done in Malang City using descriptive qualitative research approach. Focus of the research includes SERVQUAL dimension, supporting factors and limitation factors and description of strategy to increase service quality. Data collection as done through observation, interviews, and document reviews. Result of the research shows that service quality for tourist with disability has been in good quality, by preparing for guidance and socialization related to sapta pesona, strengthening the area by forming tourism conscious groups, public awareness to maintain cleanliness, and be polite in the face of tourists. But there are still basic improvement. It can be reached through the preparation of human resources with competency, socialization to enhance the city tour destination, works professionalism and hospitality to the disable tourist. There are, however, limitation in facilities and accebility for tourist with specific needs, limited of data collection of tourist with specific needs, and some limitation faced by tourist with specific needs when they joint tourist program.
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