The national big data strategy not only provides policy support for economic development transformation and technical guidance for social management reform, but also brings opportunities and challenges to the management of network public opinion for the government. In order to systematically guide the practice work of the government to manage network public opinion, this work first analyzed the challenges faced by network public opinion management under the background of big data, and then proposed the mechanism and technology of network public opinion management based on big data.
Under the current social background of our country, the dissemination environment, dissemination background, audience characteristics, media environment and event types of network public opinion are constantly developing and changing, and the influencing factors will also have new changes. The early warning index system of network public opinion emergencies is an important part of the crisis management of network public opinion. The analysis of network public opinion is based on the complete and accurate grasp of network public opinion. The early warning of network public opinion emergencies is based on the full exploitation and utilization of network public opinion data. Through the analysis and judgment of public opinion, the early warning mechanism of network public opinion emergencies can be improved. Computer simulation is a fast and economical important research tool, and the effectiveness and accuracy of computer simulation depends on the performance of computer simulation software tools. Using computer simulation and simulation of the process of user concept in event propagation, dynamic evolution simulation of events is analyzed according to the results of user concept, and hot events are identified.
Under the current social background of our country, the dissemination environment, dissemination background, audience characteristics, media environment and event types of network public opinion are constantly developing and changing, and the influencing factors will also have new changes. The early warning index system of network public opinion emergencies is an important part of the crisis management of network public opinion. The analysis of network public opinion is based on the complete and accurate grasp of network public opinion. The early warning of network public opinion emergencies is based on the full exploitation and utilization of network public opinion data. Through the analysis and judgment of public opinion, the early warning mechanism of network public opinion emergencies can be improved. Computer simulation is a fast and economical important research tool, and the effectiveness and accuracy of computer simulation depends on the performance of computer simulation software tools. Using computer simulation and simulation of the process of user concept in event propagation, dynamic evolution simulation of events is analyzed according to the results of user concept, and hot events are identified.
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