I. In the first of two experiments four sheep were fed on dried grass and oat straw in the following combinations: (I) straw eaten to appetite and an equal quantity given via a rumen fistula, (2) straw eaten and grass by fistula, (3) grass eaten and straw by fistula, (4) grass eaten and grass by fistula. Mean daily dry-matter intakes (g/kg metabolic live weight, W0,75) for the four treatments respectively were: 13.3, 23.2, 47.8 and 59.4. Dry-matter digestibility coefficients (%) were 37'2, 53.1, 53.3 and 71.3. Changing the digestibility of the diet without changing the component eaten ( I TI. 2; 3 TI. 4) had a large effect on intake, but changing the component eaten without changing digestibility (2 z ) . 3) caused a twofold change in intake. The latter result implied a difference in palatability between the feeds.2. The quantities of digesta in the rumen, determined by removal before and after feeding, were generally twice as great for treatments 3 and 4 as for I and 2. There were corresponding differences between treatments in the rates of passage of stained particles of feed and of chromic oxide.3. In the second experiment the treatments were the same except that meadow hay replaced oat straw. Mean daily dry-matter intakes (g/kg W0"5) were 41.7, 55.1, 59'9 and 68.7 for treatments I to 4 respectively, and digestibility coefficients were 54'0, 61.3, 62.3 and 72.0. In this experiment there appeared to be only a small difference in the palatability of the feeds.The term 'palatability' cannot be defined exactly since it is a concept rather than an exact scientific term (Marten, 1969). The palatability of a food is considered to reflect those of its characteristics which invoke a sensory response in the animal. In nutritional science a food is often said to be palatable if it is selected in preference to other foods offered simultaneously. However, in the experiments to be described the question examined was whether or not the ruminant's sensory response to a food affects the quantity of that food it eats when offered no alternative food.Teitelbaum & Epstein (1963) examined this question in rats by allowing them to feed themselves solely by stomach tube. The rats had the same calorie intake under these conditions as when they ingested the same diet orally, and it was concluded that sensory stimuli were not essential for the regulation of food intake. The same conclusion was reached by Janowitz & Hollander (1955), who found that, when dogs were given intragastrically a liquid feed supplying either 50, roo or 175 % of their normal calorie intake, their calorie intake as solid food was reduced in proportion, so far as this was possible. The liquid feed was given 6 h before the daily meal of solid food, so oral intake was not limited by gastric distension. More recently, Baile & Mayer ( I 967) have given a liquid diet to goats, the food being either consumed entirely by mouth or given partly through a rumen fistula for 2 d at a time. In this experiment also, oral intake was reduced by amounts approximately equal to tho...