PurposeEntrepreneurship is a complex social activity. Hence, knowledge production in the field requires inclusivity and diversity within research approaches and perspectives to appreciate the richness of the phenomenon. However, the dominance of positivist research in the field is visible, and the current qualitative research is also predominantly restricted to popular templates. This seems to have limited the understanding of entrepreneurship. This paper critically discusses the appropriateness of interpretative phenomenological analysis (IPA) as an innovative qualitative research methodology that facilitates a fuller appreciation of the richness and diversity of entrepreneurship.Design/methodology/approachThis conceptual paper critically evaluates IPA's relevance for the stated purpose by reviewing both entrepreneurship and IPA literature. It discusses how IPA's philosophical underpinnings facilitate scholars to appreciate the wholeness of the phenomenon and provides literature informed data analysis guidance, thereby addressing some of the weaknesses of the qualitative research within the field.FindingsCritical evaluation of the literature suggests that IPA is an appropriate research methodology for entrepreneurship. It has the potential to address some interesting and timely questions to elaborate, deepen and qualify existing theory or to study relatively unexplored areas within the field. The laid-out guidance helps scholars to develop informed rationale for their research decisions and to ensure quality and rigour in qualitative research.Originality/valueThis paper promotes the analysis of how people make sense of their experience as a valid way of knowing. IPA has a unique identity as it incorporates phenomenology, hermeneutics and idiography as a way to explore first-hand human experience to uncover qualitative understanding of entrepreneurship. The clear guidance and justifications in the paper promote scholarly confidence and address some preconceptions related to rigour, quality and validity of qualitative studies. Incorporating IPA into entrepreneurship, the paper also contributes to the demand for diversity, inclusivity and pluralism in qualitative research perspectives and approaches.

Purpose In today’s global economy, high in talent but low in growth, the capability and skills mismatch between the output of universities and the demands of business has escalated to a worrying extent for graduates. Increasingly, university students are considering alternatives to a lifetime of employment, including their own start-up, and becoming an entrepreneur. The literature indicates a significant disconnect between the role and value of education and healthy enterprising economies, with many less-educated economies growing faster than more knowledgeable ones. Moreover, theory concerning the entrepreneurial pipeline and entrepreneurial ecosystems is applied to graduate entrepreneurial intentions and aspirations. The paper aims to discuss these issues. Design/methodology/approach Using a large-scale online quantitative survey, this study explores graduate “entrepreneurial intention” in the UK and France, taking into consideration personal, social and situational factors. The results point to a number of factors that contribute to entrepreneurial intention including social background, parental occupation, gender, subject of study and nationality. The study furthers the understanding of and contributes to the extant literature on graduate entrepreneurship. It provides an original insight into a topical and contemporary issue, raising a number of research questions for future study. Findings For too long, students have been educated to be employees, not entrepreneurs. The study points strongly to the fact that today’s students have both willingness and intention to become entrepreneurs. However, the range of pedagogical and curriculum content does not correspond with the ambition of those who wish to develop entrepreneurial skills. There is an urgent need for directors of higher education and pedagogues to rethink their education offer in order to create a generation of entrepreneurs for tomorrow’s business world. The challenge will be to integrate two key considerations: how to create a business idea and how to make it happen practically and theoretically. Clearly, change in the education product will necessitate change in the HE business model. Research limitations/implications The data set collected was extensive (c3500), with a focus on France and the UK. More business, engineering and technology students completed the survey than others. Further research is being undertaken to look at other countries (and continents) to test the value of extrapolation of findings. Initial results parallel those described in this paper. Practical implications Some things can be taught, others need nurturing. Entrepreneurship involves a complex set of processes which engender individual development, and are highly personalised. Higher Education Enterprise and Teaching and Learning Strategies need to be cognisant of this, and to develop innovative and appropriate curricula, including assessment, which reflects the importance of the process as much as that of the destination. Social implications The global economy, propelled by the push and pull of technology, is changing at a speed never before seen. This is having profound political, social and economic effects which necessitate fundamental change that we organise ourselves and our activities. Current models and modus operandi are proving increasingly unfit for purpose. Nurturing and encouraging agile mindsets, creativity, supporting the testing of new ideas and ways of doing things and adapting/adopting to innovation are all critical future employability factors. Our future prosperity and well-being will be dependent on creating new learning models. Originality/value This work builds on an extensive literature review coupled with original primary research. The authors originate from a variety of backgrounds and disciplines, and the result is a very challenging set of thoughts, comments and suggestions that are relevant to all higher education institutions, at policy, strategy and operational levels.

The aims of this exploratory research are to examine young learner attitudes towards enterprise education within the context of a University led initiative to construct a sustainable framework which benefits identified stakeholders. Design/methodology/approach: The research used self-completed questionnaires with 117 Business Studies students in Stages S4, S5 and S6 1 from secondary schools across Dundee and Business students from Years 1, 2, 3 and 4 2 at one University in Dundee, Scotland. Findings: The research reveals that respondents positively engage with enterprise education and felt that their project management, creative thinking, communication skills and confidence were enhanced by the activity of real-world business challenges. The findings support the notion that an enterprising spine embedded in the academic curriculum better equip the learner with the necessary hard and soft skills required for the employment market but not necessarily to be entrepreneurial. Practical and social implications: As an exploratory study which informs a wider comparative study into enterprise education, the research examines learner's perspectives and the measures they feel are required for effective engagement with enterprise education activities in schools and Universities. The findings should assist education providers deliver a better learning experience and the learners with improved enterprising and social skills, particularly the building of confidence. Originality/value: The research should prove useful to educational establishments who are considering the implementation of, or further engagement with, enterprise education and involvement with the business community and how such activities impact on their learners. Keywords: enterprise education; entrepreneurial education; teaching methods. Article type: Research paper. 1 Scottish secondary schools have 6 years of study. In S4 students undertake subjects called Nationals (previously called O Grades), in S5 students study Highers and in S6 students can study Highers or Advanced Highers. Highers take 1 year to complete. 2 Universities in Scotland have 4 years of study, 3 years for a degree and 1 additional year for Honours.

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