Students are direct receivers and participators for the higher education service, and their study activities would influence their perceptions and satisfactions to the educational quality. Through studying on the effects of students' activities to their satisfactions, in this article, we will establish the college student satisfaction model according to the theoretical frames of ASCI and ECSI, and the empirical research shows that the model possesses strong applicability. Keywords:Higher education, Customer Satisfaction Index (CSI), Student satisfaction index Since 1990s, with the adjustment and international development of China higher education structure, colleges are facing more and more challenges because of increasingly intense competition. Various colleges adopt various evaluation measures to prove their own education qualities and look for spaces in which they can continually be improved one after another. As participators in the process of higher education service, students have the most direct perceptions to the quality of education service. Therefore, the student satisfaction index is the important evaluation index for various college education evaluation and performance evaluation. The development of customer satisfaction evaluationThe customer satisfaction is a sort of evaluation coming from customers, and it can not be observed directly. The evaluation to customer satisfaction usually adopts the SCSI model of Sweden, the ACSI model of US and the ECSI model of Europe at present. CSI is an evaluation system based on customer and it measure the quality of product and service according to customers' consumption experiences, and it can be used to evaluate the performances of organization, industry, department and national economy. The CSI index on organized layer embodies the total evaluation that the market (customer) which it serves to the purchase and consumption, which includes the actual use situation of product and the expectation of product, and it is the more comprehensive and more basic evaluation index at past, at present and in future for the organization.It must consider the influence of industrial structure to the satisfaction when using CSI to evaluate the customer satisfaction (Fornell, 1996, p.7-18), and the explanations of annotation and route for some concrete concepts must be adjusted necessarily. For example, the CSI of public sector (US, 2001) took out the variable of perception value in the former ACSI model and added three structured variables such as process, information and customer service to reflect different characters of public sector other than private sector. The higher education is the disposable service which has long period, and its customers (students) have main function in the implementation of higher education service. Therefore, the evaluation of student satisfaction can not simply apply mechanically present CSI model, and foreign and domestic scholars have carried through some groping researches. Anne M. D. (2001) (2004) applied ECSI to implement quality eva...
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