The article presents an informational overview of modern mortgage lending models used in the USA, Russia and a number of the EU countries. The categories of the labor market and the dynamics of income of the population in Russia are evaluated in the context of mortgage availability and taking into account the territorial factor. The analysis of the state of housing mortgage lending in Russia and a number of the EU countries in a comparative assessment is carried out, taking into account both the realities of social development against the background of the COVID-19 coronavirus pandemic and its consequences, and the pricing process in this segment.
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