This paper studies the media image of a modern Russian writer Dina Rubina basing on her portrait (face-to-face) interviews and subject-related portrait interviews in various contemporary Russian and pro-Russian media: newspapers, magazines, radio, TV, and the internet-media. Growing interest to modern writers in the media environment and to interaction between the writer and the reader via mass media determines the topicality of the research. The study object is a public figure from the literary community. In this relation, the author finds it necessary to distinguish between the notions "media image", "imagery", and "image". The interviews with Dina Rubina are analyzed in the context of the form and contents of her works, which helps to identify and fix some personal intentions of the writer. The author studies the writer's media image basing on the theory of archetypes, as well as their influence on Dina Rubina's and her interviewers' professional behavior. The specific character of the questions asked to the writer prove the importance of the archetype of the creator and its dominance among the contributory archetypes, namely, those of the Harlequin and the mother. Special attention is paid to the gender aspect of a modern writer's media image, which is quite significant for Dina Rubina and her readers.
The relevance of research is due to the need to study the characteristics of professional stress of mass media workers in 2022 in connection with work in a tense geopolitical situation. The purpose is to identify the key stress factors for the regional mass media journalists (on the basis of the Penza and Rostov regions). The leading method is the anonymous survey “Stress in the profession of a journalist”. It turned out that journalists, on average, assess the level of stress in their profession at 6.75 points out of 10, the journalists (91 % of surveyed), regardless of age, rate the workload as high or very high. The topics that cause the most stress for journalists are the special military operation in Ukraine, politics, crime and accidents, social aspects – tragedies: conversations with the families of the dead and injured (especially children), IDPs, as well as housing and communal services, health. The process of working in the mass media also seems stressful due to multitasking and tight deadlines for submission of materials, emotionally difficult communication with the heroes of complex topics. The organization of work in the editorial office in some cases also becomes a stress factor for journalists: 15 % of respondents noted that relations in the team in 2022 became more tense and called management in their editorial office ineffective. The current situation dictates the need for a comprehensive study on the problem of journalistic stress, including in the regional aspect, so in the future you can study the recommendations of psychologists, which are regularly given in professional media (“Journalist” magazine and on the portal “Sdelano.Media”). The results of research are used in the classes on the psychology of mass communications (media psychology) for students-journalists (bachelor’s degree).
The relevance of research is related to the study of Russian travel journalism in the context of the COVID-19 pandemic. The purpose of work is to find out how the travel content of the “Vokrug Sveta” magazine and its official website has changed, as well as to identify key authorial tasks in the travel texts of the magazine for 2020. Based on the results of a content analysis of 41 materials of major genre forms (travel essays, digest, narrative history) in the “Travel” section both in the printed version and on the website, we justify that the magazine began to pay more attention to Russia – in quantitative terms, there are 2 times more materials on domestic tourism compared to the second half of 2019 than about the world. We demonstrate that in terms of content, this content has evolved from introductory materials in the format of thematic collections to full-fledged travel guides about Russian cities and areas. We conclude that the “Vokrug Sveta” editors at the beginning of the COVID-19 pandemic helped tourists in a changed world find new ways to travel and be optimistic about everything that happened at that time. In addition, we find that the publication sought to find ways to provide the audience with a quick and convenient format for obtaining information about tourist places, gave practical recommendations to travelers.
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