Facial expressions are powerful communicative social signals that motivate feelings and action in the observer. However, research on incentive motivation has overwhelmingly focused on money and points and the limited research on social incentives has been mostly focused on responses in young adulthood. Previous research on the age-related positivity effect and adult age differences in social motivation suggest that older adults might experience higher levels of positive arousal to socioemotional stimuli than younger adults. Affect ratings following dynamic emotional expressions (anger, happiness, sadness) varying in magnitude of expression showed that higher magnitude expressions elicited higher arousal and valence ratings. Older adults did not differ significantly in levels of arousal when compared to younger adults, however their ratings of emotional valence were significantly higher as the magnitude of expressions increased. The findings provide novel evidence that socioemotional incentives may be relatively more reinforcing as adults age. More generally, these dynamic socioemotional stimuli that vary in magnitude are ideal for future studies of more naturalistic affect elicitation, studies of social incentive processing, and use in incentive-driven choice tasks.
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