Today's world is transformed into a single system that is entangled through informational links. Information space, which is associated with the emerging advanced technologies in the world significantly increased many times. The forms of social media are constantly increasing from Twitter to Facebook, to YouTube and TikTok. However, this abundance of choice does not negate the issues that arose from the earliest moments of broadcasting, namelyimpartiality and objectivity. Kazakhstan centered right in the middle of Eurasian continent cannot stay away from the global changes. The process of modernizing the information space of our country is based on the historical and cultural characteristics of the people according to the national mentality and ethno-cultural linguistic state. During last decades, Kazakhstan underwent through massive information technology transformation that involved such as different filed as bureaucracy, financing, and broadcasting. In the ever-expanding media space traditional media outlets such as print, radio, and television are being perceived as "outdated" in comparison to social media tools that are able to present text, graphic and video images in single "package". However, this abundance of choice does not negate the issues that arose from the earliest moments of broadcasting, namely-impartiality and objectivity.
Television has remained the most prominent and influential form of the Kazakhstani mass media. According to the results of the study under consideration, 98 per cent of all households in the country have at least one television set. In this study, the author analyses data collected during a survey of the Kazakhstani population to assess gender differences relating to their habits of watching TV programmes to estimate levels of their TV consumption and their relationship to television in general. The collected data set also contained information about other related factors such as the administrative status of respondents (rural and urban), their age and occupation in order to identify a more nuanced profile of an average Kazakhstani television viewer.
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