It is widely believed that nothing unites India more than Cricket and Bollywood. Indian spending on foreign travel has increased to four fold as compared to that in the year 2000. While entire Europe and USA are still struggling to come out of recession, as per an estimate, Indian travellers are expected to grow to 50 million from 9 million. These statistics have enticed tourism boards across the world to find multiple avenues to have maximum share of this ever growing pie. Indian middle class is riding high on its growing affluence, and is exploring new locales and destinations to satisfy its craving for the distinct holiday experience. Indian outbound market is sending strong growth signals to the Tourism Boards and National Tourism Boards (NTBs) globally, who have been experimenting for novel ways to tap this market within their restricted resources. Recent studies by global researchers have established the positive influence of films, on people‟s travel decisions, especially to the respective locations and destinations featured on the silver screen. With its glossy and larger than life portrayal in the films, some of these destinations have successfully captured the imagination of movie goers and enticed them to visit the places where films are believed to be shot. Unlike the promotional films made for tourism boards, films are considered more authentic as coming from a third party, hence portrayed with a neutral approach. Through this paper, we have tried addressing the concerns in quantifying the impact of film-induced tourism. We have also covered the factors responsible for hindrance or limiting the impact on destination promotion, which was shown in the particular film.
Today in this world where corporations have assumed gigantic proportions in their use of all the resources for management, there is a clear threat of social exploitation. The social leaders as well as the business leaders are thus legally and morally obligated to sustain the society and also repay certain important ingredients which keep the society healthy and alive. This has given birth to the concept of corporate social responsibility (CSR). The corporations are trying to make profit and at the same time discharge their social responsibilities. As a contemporary coincidence the tourism industry also has undergone similar transformation. Mass tourism which is marked as the main economic developer in the global business has also assumed diabolic proportions. It is tending to consume and destroy the very attractions and infrastructures on which the edifice of tourism industry stands. This situation has given birth to sustainable tourism. Sustainable Tourism has its roots in the concept of sustainable development that meets the needs of the present without compromising the ability of future generations to meet their own needs. In this article an effort has been made to showcase the striking similarities of CSR and sustainable tourism. In the global business context the future generations should practice responsibility and a sustainable form of tourism to save their respective businesses and planet earth.
In a fast progressing industry like tourism there is no dearth of entrepreneurial opportunities. Family Business Entrepreneurship, as a phenomenon has gained immense coinage in various key sectors of India since a distant past. The role of family business establishments becomes more significant in the case of tourism industry, because of its very nature, i.e., being a service industry. This article critically examines the growth and prospects of family run business establishments in tourism and hospitality industry of Pondicherry. The main focus area of this article is the investigation of entrepreneurial attributes of family business entrepreneurs in Pondicherry, who operates ventures in hospitality, their distinctive competence, psychological traits, skills and context i.e. the environmental factors. This work attempts to elucidate upon the influence of Socio-economic factors that acts as a driving force for the family entrepreneurs in Pondicherry, taking into account market incentives, customs, cultural values etc. This study also looks into the government policies, rules and regulations which have a bearing on the successful functioning of tourism and hospitality entrepreneurial ventures in Pondicherry. This paper also attempts to unveil a business model for family run business firms in Pondicherry by taking into account primary data collection and analysis. The significance and advantages of family operated ventures in tourism industry of Pondicherry and the reasons for them adorning a high pedestal is being studied in this article.
Marketing research is defined as "the systematic and objective process of gathering, recording, and analyzing data for aid in making marketing decision." The essence of marketing research is to provide information used in decision making, and for the entrepreneur; there are fundamental differences between market information needed prior to start up and after a firm is established. Prior to opening for business, the entrepreneur wants to know whether a market exist for a new product or service, who is likely to be a primary customer, how to position the enterprise in a market, and how the product or service will be priced, promoted and distributed. Addressing these issues become part of the pre start up planning process. Once a firm has become established, much of this information is authenticated through actual experience, and market research expands to include a continuous competitive analysis.An effort has been made to demonstrate the above mentioned characteristics of marketing research undertaken by the entrepreneurs. The first half of the article portrays an effective framework of the methodology for marketing research. Entrepreneurial marketing research differs from its normal counterpart. These exclusive features are expressed and discussed in details. In the second part of the article, an effort has been made to narrate the nature of marketing research that can be ideally applied to all the different stages of successful venture life cycle. The functioning of all the different stage of the life cycle are discussed with the corresponding marketing research techniques that can be ideally applied, being expressed.
Few industries have such an attraction for those who want to own their own business as hotel keeping and catering. It has about it glamour and holds out the promise of considerable personal and financial satisfaction. The glamour certainly exists. There is something intensely theatrical in running a hotel or restaurant, where new and often surprising events occur every day, bringing the owner into contact with people from many different walks of life, some of them famous. And there are numerous examples of inexperienced businessmen who have come into the industry, ventured in their own hotel and gained for themselves a happy and secure future.
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