The aim of the study to examine the relation among entrepreneurship tendency, income level and life satisfaction of future business people generation Z. The research was conducted on 215 business administration faculty students of a private university in Istanbul. Questionnaire application was used as research data collection method. The survey response rate of faculty students is 72%. For life satisfaction Diener, Emmons, Larsen and Griffin (1985) developed a single sub-dimension scale was used. Life satisfaction scale consists of 5 propositions. Caird (2013)’s scale named shortly Get2Test (General measure of Enterprising Tendency test) was used with 54 items in order to measure entrepreneur tendency. As a result of the factor analysis, the entrepreneurship tendency variable was divided into three sub-dimensions: the need for achievement, creativity and risk taking. The results show that those three factors explain the %60.65 of the total variance. For three factors’ subscales Cronbach’s alpha analysis show that three factors’ subscales have reliabilities higher than ,70 which indicated high internal consistency. The factor analysis of life satisfaction shows that the rate of explanatory is 62,45% and Cronbach's alpha value is 0.72. As a result of analysis, the relationship between the two variables, was tested and accepted by regression and correlation analysis. There is a positive relationship between entrepreneurship tendency and life satisfaction, in other words, as individuals' tendencies towards entrepreneurship increase, their life satisfaction also increases. There are differences based on ANOVA test analysis in the entrepreneurial tendency and need for achievement of the Z generation according to the income level. Individuals with lower income levels have higher entrepreneurial tendencies and needs for achievement.
The aim of the study is to investigate the effect of competition strategies and product innovation on firm performance and to examine the mediating role of product innovation in relation between competitive strategies and firm performance. One of quantitative methods questionnaire technique was used to test the proposed theoretical model. The research sample 225 enterprises which was listed in Istanbul Chamber of Industry (ISO) The data collection process was completed in June-July-August 2021. In this study, data were collected by questionnaire method. The obtained data were analyzed using regression analysis. The hypothesis that the idea of competitive strategies affects firm performance level was tested with simple linear regression and it was found that the hypothesis was significantly supported. According to the regression results are examined, in simple regression models in which competitive strategies and product innovation are the independent variables and firm performance is the dependent variable, it is seen that competitive strategies (β=0.654; t=16.543) and product innovation (β=0.632; t=8.043) have been seen that it has a positive and statistically significant effect on performance. Thus, in the multiple regression model product innovation variable has mediating role, between competitive strategies and firm performance. In addition, as for relationship of firm performance with the sub factors of competitive strategies, the correlation is found to be the highest between focus strategy and firm performance.
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.
hi@scite.ai
10624 S. Eastern Ave., Ste. A-614
Henderson, NV 89052, USA
Copyright © 2024 scite LLC. All rights reserved.
Made with 💙 for researchers
Part of the Research Solutions Family.