If you would like to write for this, or any other Emerald publication, then please use our Emerald for Authors service information about how to choose which publication to write for and submission guidelines are available for all. Please visit www.emeraldinsight.com/authors for more information. About Emerald www.emeraldinsight.comEmerald is a global publisher linking research and practice to the benefit of society. The company manages a portfolio of more than 290 journals and over 2,350 books and book series volumes, as well as providing an extensive range of online products and additional customer resources and services.Emerald is both COUNTER 4 and TRANSFER compliant. The organization is a partner of the Committee on Publication Ethics (COPE) and also works with Portico and the LOCKSS initiative for digital archive preservation. AbstractPurpose -This purpose of this paper is to integrate corporate responsibility (CR) doctrine into corporate strategy by problematizing existing notions of traditional corporate social responsibility. We provide a theoretical and empirical basis for the proposition that the bridge between CR and corporate irresponsibility is the embeddedness of strategic decisions in ethically oriented corporate practices toward sustainable value co-creation. Design/methodology/approach -Analysis was performed by meta-theoretical and economic philosophical approaches. The contemporary trends which have led to the institutionalization of sustainability questions, are explained. Special attention is paid to the historical, cultural and the international institutional context within which organizational culture becomes saturated with deviance. Findings -The main thrust is that competitive advantage, legitimacy for survival and success of the international firm in the 21st century hinges on innovative value co-creation that meets sustainability pressures and institutional expectations. Research limitations/implications -The research approach opens itself to debate. No generalizability claims are made but the propositions and conceptual framework seek to direct the CR discourse to engage seriously with cooperative investments for sustainable value creation. Originality/value -This paper contributes to the debate on CR, global sustainability and the role of international firms in society. It offers clarity in the confusion and fills a theoretical gap through a novel conceptualization of strategic corporate responsibility. Here, consumer, environmental and institutional orientation rather than producer orientation form the basis of analysis on value co-creation.

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Purpose The purpose of this paper is to investigate how “manias” in global health governance lead to health inequalities even before, during and in the aftermath of acute health crises such as the COVID-19 pandemic. “Manias” as used here refer to obsessive ir/rational behaviors, misguided policy/strategic choices and the exercise of power that benefit the major global health actors at the expense of stakeholders. Design/methodology/approach From post-colonial and historical perspectives, this study delineates how the major global health actors influence outcomes in global health governance and international business when they interact at the national–global level using an illustration from an emerging economy. Findings Power asymmetry in global health governance is constructed around the centralization of economic influence, medico-techno-scientific innovation and the geopolitical hegemony of a conglomerate of super-rich/powerful actors. They cluster these powers and resources in the core region (industrialized economies) and use them to influence the periphery (developing economies) through international NGOs, hybrid organizations, MNCs and multilateral/bilateral agreements. The power of actors to maintain manias lies in not only how they influence the periphery but also the consequences of the periphery’s “passivity” and “voluntary” renunciation of sovereignty in medical innovations and global health policies/politics. Social implications As a quintessential feature of manias, power asymmetry makes it harder for weaker actors to actually change the institutional conditions that produce structural inequalities in global health. Originality/value This timely and multidisciplinary study calls for a novel architecture of global health governance. Thus, democratizing global health governance with sufficiently foresighted investments that prioritize equitable access by and the inclusiveness of vulnerable stakeholders will help dismantle institutionalized manias while decreasing health inequalities.

Purpose The purpose of this study is to revisit the interdisciplinary roots of international business (IB) by challenging the compartmentalized and obscured nature of certain major themes in current IB research. Here, the author broadens IB’s natural scope by introducing the links with global health while preemptively removing the existing limits of critical perspectives. Design/methodology/approach The study synthesizes ignored common insights from IB and global health governance. It supplies a select composite of emerging themes mostly at the interface of IB and global health as foundational proposals for reengaging IB for radical social change. This is in response to the urgent calls for inquiries into the “extra dimensions” of IB in answering wicked questions of global sustainability, injustice and inequality and other emergent grand challenges whilst embracing novel conceptual, theoretical and empirical opportunities. Findings This study demonstrates that IB research in its current form is reductive, quintessentially compartmentalized and evidently weak in responding to the emergent wicked problems of global scale. This is because several layers of complex, burning interconnected questions with roots in IB hardly receive exposure in research although they are the very existential and emerging issues with massive impacts on populations both in home and host countries. Practical implications This study sets new research agendas for critically studying IB and global health topics of vital relevance to reflect the changing frontiers of knowledge production in the fourth industrial revolution. Originality/value This study calls for deeper and broader discussions about the limitless opportunities of cross-fertilization of IB and other disciplines whilst highlighting the heretofore-overlooked connections between IB and environmental and medico-techno-scientific disciplines.