Purpose
The purpose of this paper is to investigate the effects of experiences with local food in Ghana on satisfaction, favorability and behavioral intention.
Design/methodology/approach
Unlike previous studies that have used multiple regression analysis or structural equation modeling, this study adopts impact-range performance analysis (IRPA) and impact asymmetry analysis (IAA). A total of 336 questionnaires were used in the data analyses.
Findings
Factor analysis generates five domains of experience of consuming local food. Socialization and boasting and experience with various menus and quality of food contribute most to explaining the three dependent variables.
Originality/value
This study has significant value because it extends the study of local food consumption experience to the understudied area of African food tourism, particularly Ghanaian food and tourists to Ghana.
Purpose
This study aims to test a new model by examining the influence of memorable local food consumption experiences (MLFCEs) on international diners’ affective states, well-being and attitudinal loyalty. Local food tasting destination, local food neophobia and previous local food tasting experience are used as moderating variables.
Design/methodology/approach
A quantitative data collection method was used to source data from 900 US tourists to European countries (excluding the UK) and Asian countries. The data were quantitatively analyzed to examine the multidimensionality of tourists’ MLFCEs as well as their influence on outcome variables.
Findings
The findings indicate that MLFCEs significantly explain diners’ attitude toward local food, subjective well-being, intention to recommend and attitudinal loyalty. Also, three variables partially moderate the associations between the proposed constructs.
Research limitations/implications
Theoretically, the study enhances our understanding of the dimensional nature of tourists’ MLFCEs and how they inform the affective and behavioral states of tourists. Practically, it provides insights for local food businesses and destination marketing organizations concerning the composition of tourists’ MLFCEs and promotion of a tourism destination.
Originality/value
This study has quantitatively unraveled the dimensionality of tourists’ MLFCEs. It also developed an integrated model to test the predictive effect of MLFCEs on outcome variables and has provided a deeper understanding of the relationships, thereby enriching the literature and aiding the development of relevant theories.
This study examines the relationship between perceived impacts of COVID-19, risk perceptions, emotions, and travel intentions within selected higher education institutions of the Macau Special Administrative Region (SAR). The paper argues that hospitality and tourism recovery strategies should focus on specific internal market segments by understanding their cognitive appraisal of the current situation, their emotional state, and possible responses to future travel. Through an online survey, data were gathered using convenience sampling of 412 respondents comprising students and workers of three Macau Higher Educational Institutionswhich form a segment of Macau's domestic tourism market. The results indicate that a high perceived risk of travelling during COVID-19 has increased negative emotions and reduced intentions to travel. Nonetheless, most students and workers of these institutions in Macau do not feel vulnerable to the virus due to the stringent health and policy measures in place. As government strict measures 'protect' internal customers within the city but 'paralyse' travel outside the city, promoting domestic travel becomes a practical way to reset tourism but would require understanding the perceptions and risk concerns of specific market segments.
Although hostility against tourists has gained a respectable amount of research attention over the last two decades, tourist harassment has proved to be an elusive topic for researchers. This study makes an important contribution to the literature by demonstrating the multidimensional nature of tourist harassment, with attention paid to the application of cognitive appraisal theory. We argue the need for an in‐depth understanding of victims' perspective of tourist harassment. The study involved 19 on‐site interviews conducted in Ghana. The results show that tourists are subjected to aggressive and passive forms of harassment. The qualitative inquiry revealed that harassment has substantial effects on tourists' cognitive assessment, emotional response, coping strategy, destination image, and future intentions. Expressing annoyance and making behavioral adjustments were the more notable emotional and coping responses recorded. Although respondents were generally confident about recommending Ghana as a destination in spite of the harassment, they were divided in terms of their intentions to revisit the destination.
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