Since their emergence, discourses of sustainability have been widely resemioticised in different genres and have intertextually merged with other discourses and practices. This paper examines the emergence of Integrated Report (IR) as a new hybrid genre in which, along with financial information, organisations may choose to report the social and environmental impacts of their activities in one single document. Specifically, this paper analyses a selected sample of IRs produced by early adopters to explore how discourses of sustainability have been recontextualised into financial and economic macro discourses and how different intertextual/interdiscursive relations have played out in linguistic constructions of 'sustainability'. We contend that, by and large, the term sustainability has been appropriated, mixed with other discourses and semantically 'bent' to construct the organization itself as being financially sustainable i.e. viable and profitable and for the primary benefit of shareholders.From this stance, we argue that, through the hybridity of IR, most companies have primarily colonized discourses of sustainability for the rhetorical purpose of self-legitimation.
This special issue continues the discussion of the role of emotion in discourse (see Russian Journal of Linguistics 2015 (1) and 2018, 22 (1)) which, as testified by the burgeoning body of literature in the field, has become more prominent in different spheres and contexts of public life. This time we focus on emotionalisation of media discourse. We highlight the intensification of emotions in media and, showcasing contributions from international authors, critically reflect on constructions, functions and pragmatic purposes of emotions in media discourse. Our aim is to investigate emotions in the media from semiotic, pragmatic and discursive perspectives against the contemporary socio-political background in which traditional notions concerning the role of media are being noticeably changed. In this introductory article, we also put forward an agenda for further research by briefly outlining three main areas of exploration: the logics of media production and reception , the boundaries of media discourse, and the semiotic resources deployed to construct emotionality . We then present the articles in this issue and highlight their contributions to the study of linguistic representations of emotions. We then summarise the main results and suggest a brief avenue for further research.
Consistent with a populist script, evoking the people has been a nodal point in the discursive unfolding of Brexit and its legitimation. This paper focuses on the mediatization of the Brexit referendum campaign in a corpus of online British tabloids to address the critical question of how the people in whose name Brexit was (de)legitimised were discursively constructed and mobilized. The argument put forward is that the legitimation of Brexit was achieved through exclusionary definitions of the people and through strategies of fear, resentment and empowerment. This discursive framing points to the wider question of the instrumental role that a large section of the British tabloid press has had not simply in the contingency of referendum but also in the longer-term legitimation chain of Brexit and in its institutionalization and more generally in the historical priming of their readership with negative coverage of the UK/EU relationship.
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