Purpose -The aim of this paper is to contribute to the field of satisfaction research from the perspective of electronic banking users; a topic of great interest to the business strategies of financial institutions. In this context, the authors analyse the main determinants of user experience with a specific institution's products. Design/methodology/approach -A comprehensive review of the scientific literature has justified the development of a behavioural model that explains satisfaction using a set of constructs or endogenous variables. Data was collected from a self-administered web survey in the authenticated section of the electronic banking service of a prestigious financial institution. Findings -The analysis tests the relationship between the proposed variables (accessibility, trust, ease of use and usefulness) and satisfaction with electronic banking.Research limitations/implications -The study was limited to the data of a single financial institution. Caution should therefore be exercised in generalising the results. The research results provide a number of valuable conclusions for financial institutions. Originality/value -This paper is a pioneer study of satisfaction with electronic banking, especially of the relationships between satisfaction and its main determinants.
A majority of past studies have used the consumer socialization framework to study children and adolescents in the U.S. but there is a dearth in academic articles that focuses on Millennials. Furthermore, there is a large, understudied Millennial population in India. The purpose of this study was (1) to propose an integrative theoretical model for determining the relative importance of socialization factors on Millennials' green buying behavior and (2) to study the impact of culture in selecting socialization agents as sources of green product information. An online survey was administered to a sample of younger Millennials from India and the U.S. For both countries, results showed that interpersonal sources were more important in elevating environmental concerns and promoting green buying behavior than mass media. Environmental concern was found to play a mediating role in the socialization process and differences between and within genders in each country were found. Implications are discussed.
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