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This study empirically tests the congruity between movie-content preference and choice on television, video, and at the cinema; and the impact of consumer involvement on this relationship. The results support the need to treat preference and choice differentially. Media type added little in way of explanation of changes in preferencechoice congruence. Involvement with movie choice was found to vary by medium, yet correlational analysis showed that it did not unequivocally change the nature of preference -choice congruence. Nonetheless, further enquiry into the role of involvement is warranted before it is dismissed as irrelevant in the choice of leisure media products. ᭧ 2002 Wiley Periodicals, Inc.Understanding why, when, and what people watch on visual media has been of interest to practitioners and academics alike for a long time. Practitioners use research focusing on dimensions such as the rate and frequency of a medium's use, as well as broad demographic audience profiles to assist with such functions as network programming, timing of movie releases, and advertising placement. Academics from a range of disciplines have largely concentrated on television-viewing phenomena, exploring relationships between an individual's viewing behavior and various demographic, psychographic, and psychological variables. Comparatively little academic research has been conducted into the viewing behaviors associated with media other than television. One aim of this study is to extend the work concerned with television-viewing behavior to additional media -video and cinema.

Multimodal learning via the use of smart devices, online social interactions, and intuitive communication platforms are fundamentally changing teaching and learning settings. Consequently, educators face unique challenges around student engagement as learners increasingly look to the use of technology-enabled activities for meaningful collaboration. Within this context, this research explores the role of digital storytelling in promoting perceived individual student and group engagement, and how these interact with group functioning, in a postgraduate marketing subject. We evaluate the implementation of this assessment as an avenue to optimize the benefits of the blended learning setting. It contributes to understanding by incorporating the concept of collective, or collaborative engagement where there is a scarcity of research despite the widespread application of group assessment in business education, and marketing education in particular. We employed canonical correlation analysis as an exploratory technique to gain initial insight into its efficacy for student engagement. We contend that digital storytelling shows promise as an inherently social and interactive learning task to provide an authentic assessment for a range of marketing problems. In turn, these attributes provide a stimulating vehicle for student engagement that can promote learning and satisfaction.

Understanding how stadium landscapes are constructed and used, how their elements relate to the broader local fan community is to understand a good deal about the culture, values and concerns of the people who use it. Yet, despite the unique role sports stadiums have in facilitating a memorable match-day experience, theorising this space remains underdeveloped. This research investigates contemporary stadium design and use from a fan perspective by examining the factors that enhance and inhibit the experience in a newly built multipurpose and shared stadium space. The research illustrates how transitioning to a new stadium involves a complex paradox between old traditions and new spaces. This paper has two objectives. First, it explores how the fans of an Australian rugby league team reimagine the concept of ‘home’ in a newly built multipurpose and multi-tenanted stadium. Second, the paper explores how this sense of home and, by extension, belonging was amplified by the club’s ‘dressing’ of the stadium. We argue that in the resettlement of fans, the use of symbols and rituals provides a scaffold for supporters to build an emotional connection to a new stadium, whilst also understanding that they, too, are active in the process of reimaging the stadium space.

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