We investigate the impact of a novel method called "virtual mirroring" to promote self-reflection and impact customer satisfaction. The method is based on measuring communication patterns, through social network and semantic analysis, and mirroring them back to the individual. Our goal is to demonstrate that self-reflection can trigger a change in communication behaviors. We illustrate and test our approach analyzing e-mails of a large global services company by comparing changes in customer satisfaction associated with team leaders exposed to virtual mirroring (the experimental group). We find an increase in customer satisfaction in the experimental group and a decrease in the control group (team leaders not involved in the virtual mirroring process). With regard to the individual communication indicators, we find that customer satisfaction is higher when employees are more responsive, use a simpler language, are embedded in less centralized communication networks, and show more stable leadership patterns.
In this study we propose a method based on e-mail social network analysis to compare the communication behavior of managers who voluntarily quit their job and managers who decide to stay. Collecting 18 months of e-mail, we analyzed the communication behavior of 866 managers, out of which 111 left a large global service company. We compared differences in communication patterns by computing social network metrics, such as betweenness and closeness centrality, and content analysis indicators, such as emotionality and complexity of the language used. To study the emergence of managers' disengagement, we made a distinction based on the period of e-mail data examined. We observed communications during months 5 and 4 before managers left, and found significant variations in both their network structure and use of language. Results indicate that on average managers who quit had lower closeness centrality and less engaged conversations. In addition, managers who chose to quit tended to shift their communication behavior starting from 5 months before leaving, by increasing their degree and closeness centrality, as well as their oscillations in betweenness centrality and the number of "nudges" they need to send to peers before getting an answer.
Abstract:We describe the results of an experiment capturing the face-to-face "honest signals" of knowledge workers through sociometric badges. We find that collective creativity of teams is a function of the aggregated social capital of members. The higher it is, the higher their creative output. We collected communication data of 14 graduate students and their instructor during a one-week seminar, comparing it against the creative output of their teamwork. As a second component of social capital we also measured the level of trust team members show to each other through surveys. We find that the more team members directly interact with each other face-to-face, and the more they trust other team members, the more creative and of higher quality the result of their teamwork is.
The purpose of this study is to examine the impact of board member composition and board members' social media presence on the performance of startups. Using multiple sources, we compile a unique dataset of about 500 US-based technology startups. We find that startups with more venture capitalists on the board and whose board members are active on Twitter attract additional funding over the years, though they do not generate additional sales. By contrast, startups which have no venture capitalists on the board and whose board members are not on Twitter show an increased ability to translate assets into sales. Consistent with other research, our results indicate that startups potentially benefit from working with VCs because of the opportunity to access additional funding, although their presence does not necessarily translate into sales growth and operational efficiency. We use a number of control variables, including board gender representation and board members' position in the interlocking directorates' network.
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