Information systems such as social media strongly influence public opinion formation. Additionally, communication on the internet is shaped by individuals and organisations with various aims. This environment has given rise to phenomena such as manipulated content, fake news, and social bots. To examine the influence of manipulated opinions, we draw on the spiral of silence theory and complex adaptive systems. We translate empirical evidence of individual behaviour into an agent-based model and show that the model results in the emergence of a consensus on the collective level. In contrast to most previous approaches, this model explicitly represents interactions as a network. The most central actor in the network determines the final consensus 60-70% of the time. We then use the model to examine the influence of manipulative actors such as social bots on public opinion formation. The results indicate that, in a highly polarised setting, depending on their network position and the overall network density, bot participation by as little as 2-4% of a communication network can be sufficient to tip over the opinion climate in two out of three cases. These findings demonstrate a mechanism by which bots could shape the norms adopted by social media users.
When attempting to solve a problem, humans call upon cognitive resources. These resources are limited, and the degree of their utilisation is described as cognitive load. While the number of parameters to be taken into account and to be processed by modern-day knowledge workers increases, their cognitive resources do not. Research shows that too high a load can increase stress and failure rates and decrease the work satisfaction and performance of employees. It is thus in the interest of organisations to reduce the cognitive load of their employees and keep it at a moderate level. One way to achieve this may be the application of virtual assistants (VAs), software programs, that can be addressed via voice or text commands and respond to the users' input. This study uses a laboratory experiment with N = 91 participants comparing two groups in their ability to solve a task. One group was able to make use of a VA while the other could not. Besides task performance, the cognitive load of the participants was measured. Results show that (a) cognitive load is negatively related to task performance, (b) the group using the VA performed better at the task and (c) the group using the VA had a lower cognitive load. These findings show that VAs are a viable way to support employees and can increase their performance. It adds to the growing field of IS research on VAs by expanding the field for the concept of cognitive load.
When addressing public concerns such as the existence of politically like-minded communication spaces in social media, analyses of complex political discourses are met with increasing methodological challenges to process communication data properly. To address the extent of political like-mindedness in online communication, we argue that it is necessary to focus not only on ideological homogeneity in online environments, but also on the extent to which specific political questions are discussed in a uniform manner. This study proposes an innovative combination of computational methods, including natural language processing and social network analysis, that serves as a model for future research examining the evolution of opinion climates in online networks. Data were gathered on YouTube, enabling the assessment of users’ expressed opinions on three political issues (i.e., adoption rights for same-sex couples, headscarf rights, and climate change). Challenging widely held assumptions on discursive homogeneity online, the results provide evidence for a moderate level of connections between dissimilar YouTube comments but few connections between agreeing comments. The findings are discussed in light of current computational communication research and the vigorous debate on the prevalence of like-mindedness in online networks.
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