The article discusses the role of social media in relation to the traditional journalistic sphere in Uganda. Through an analysis of how journalists in three Ugandan newspapers use social media in their daily work, the article discusses how social media affect conventional sourcing practices, reportage and professional norms. The article is particularly interested in how Facebook and Twitter serve as alternative channels through which sources with less access to traditional means of communication get their message(s) across to journalists. The findings are discussed in light of the present development of social media legislation in Uganda. The discussions feed into a larger reflection on social media’s potential to create avenues of access in a semi-democratic setting where attempts to curtail media freedom and freedom of expression are frequent.
This chapter draws on experiences from Uganda to interrogate social media's potential to facilitate women's participation in electoral processes. Through taking the Pads4Girls campaign in the aftermath of the Ugandan 2016 election as a case, the chapter examines how social media can contribute to political change and electoral democracy. Social media's potential in public communication has been demonstrated during elections globally and in heightened political situations in Uganda. Some of the most vibrant debates in Uganda were on Facebook and Twitter during the 2011 and 2016 elections and their aftermath. The data were collected through analysis of Facebook content about the Pads4girls campaign and interviewing. The chapter builds on debates about media and gender and argues that social media facilitate conversation on electoral matters but their role depends on the context within which they are applied. The Pads4Girls campaign ended with the imprisonment of its architect over cyber harassment.
The article discusses political activism in Uganda and the role of social media. It focuses on two specific cases, the 2011 ‘Walk-to-Work’ and the 2017 ‘Pads4Girls’ campaigns in order to contribute to better understanding of the ever-evolving dynamic between
political activism and the media in such campaigns. A disputed presidential election in 2011 in Uganda prompted opposition politicians to call nationwide protests. The architects of the protests hoped this would eventually lead to the downfall of Museveni’s newly elected government.
The ‘Pads4Girls’ campaign on the other hand, was spearheaded by a female academic activist and provoked unprecedented response from politicians across the political divide, activists and unaffiliated individuals who added weight to the campaign. The article’s discussions
feed into a broader conversation on the interaction of media and politics in semi-democratic contexts such as Uganda, where attempts to curtail media freedom and freedom of expression are frequent.
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