Many current applications use recommendations in order to modify the natural user behavior, such as to increase the number of sales or the time spent on a website. This results in a gap between the final recommendation objective and the classical setup where recommendation candidates are evaluated by their coherence with past user behavior, by predicting either the missing entries in the user-item matrix, or the most likely next event. To bridge this gap, we optimize a recommendation policy for the task of increasing the desired outcome versus the organic user behavior. We show this is equivalent to learning to predict recommendation outcomes under a fully random recommendation policy. To this end, we propose a new domain adaptation algorithm that learns from logged data containing outcomes from a biased recommendation policy and predicts recommendation outcomes according to random exposure. We compare our method against state-of-the-art factorization methods, in addition to new approaches of causal recommendation and show significant improvements.

Recommendations can greatly benefit from good representations of the user state at recommendation time. Recent approaches that leverage Recurrent Neural Networks (RNNs) for session-based recommendations have shown that Deep Learning models can provide useful user representations for recommendation. However, current RNN modeling approaches summarize the user state by only taking into account the sequence of items that the user has interacted with in the past, without taking into account other essential types of context information such as the associated types of user-item interactions, the time gaps between events and the time of day for each interaction. To address this, we propose a new class of Contextual Recurrent Neural Networks for Recommendation (CRNNs) that can take into account the contextual information both in the input and output layers and modifying the behavior of the RNN by combining the context embedding with the item embedding and more explicitly, in the model dynamics, by parametrizing the hidden unit transitions as a function of context information. We compare our CRNNs approach with RNNs and non-sequential baselines and show good improvements on the next event prediction task.

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This manuscript introduces the idea of using Distributionally Robust Optimization (DRO) for the Counterfactual Risk Minimization (CRM) problem. Tapping into a rich existing literature, we show that DRO is a principled tool for counterfactual decision making. We also show that well-established solutions to the CRM problem like sample variance penalization schemes are special instances of a more general DRO problem. In this unifying framework, a variety of distributionally robust counterfactual risk estimators can be constructed using various probability distances and divergences as uncertainty measures. We propose the use of Kullback-Leibler divergence as an alternative way to model uncertainty in CRM and derive a new robust counterfactual objective. In our experiments, we show that this approach outperforms the state-of-the-art on four benchmark datasets, validating the relevance of using other uncertainty measures in practical applications.

We propose Meta-Prod2vec, a novel method to compute item similarities for recommendation that leverages existing item metadata. Such scenarios are frequently encountered in applications such as content recommendation, ad targeting and web search. Our method leverages past user interactions with items and their attributes to compute low-dimensional embeddings of items. Specifically, the item metadata is injected into the model as side information to regularize the item embeddings. We show that the new item representations lead to better performance on recommendation tasks on an open music dataset.

One of the most challenging problems in computational advertising is the prediction of click-through and conversion rates for bidding in online advertising auctions. An unaddressed problem in previous approaches is the existence of highly non-uniform misprediction costs. While for model evaluation these costs have been taken into account through recently proposed business-aware offline metricssuch as the Utility metric which measures the impact on advertiser profit -this is not the case when training the models themselves. In this paper, to bridge the gap, we formally analyze the relationship between optimizing the Utility metric and the log loss, which is considered as one of the state-of-the-art approaches in conversion modeling. Our analysis motivates the idea of weighting the log loss with the business value of the predicted outcome. We present and analyze a new cost weighting scheme and show that significant gains in offline and online performance can be achieved.

We propose a uni ed product embedded representation that is optimized for the task of retrieval-based product recommendation. To this end, we introduce a new way to fuse modality-speci c product embeddings into a joint product embedding, in order to leverage both product content information, such as textual descriptions and images, and product collaborative ltering signal. By introducing the fusion step at the very end of our architecture, we are able to train each modality separately, allowing us to keep a modular architecture that is preferable in real-world recommendation deployments. We analyze our performance on normal and hard recommendation setups such as cold-start and cross-category recommendations and achieve good performance on a large product shopping dataset.

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