Imogiri area is an area that has an important role in the history of the city of Yogyakarta. Imogiri is a Saujana Heritage Area because it has the potential of nature heritage and cultural heritage. Through several studies entering into strategic areas to get priority in the development, especially the development of heritage tourism. The purpose of this study is to find tourist destinations in Imogiri the most popular and the motivation of tourist visits. The study used qualitative methods with data collection through online surveys in the form of questionnaires. From the results of the analysis found that the most popular destination by visitors is a natural tourist attractions, while the main motivation of the visit is the desire of tourists to perform recreational activities. The results of this study can be useful in determining the priority and space program required in the development of heritage tourism in Imogiri Area.Keywords: Cultural Landscape, Imogiri, Heritage Tourism, Yogyakarta. ABSTRAKKawasan Imogiri adalah sebuah kawasan yang memiliki peran penting dalam perjalanan sejarah Kota Yogyakarta. Imogiri merupakan Kawasan Pusaka Saujana karena memiliki potensi pusaka alam dan pusaka budaya. Melalui beberapa kajian masuk dalam kawasan strategis sehingga mendapat prioritas dalam pengembangannya, khususnya pengembangan pariwisata pusaka. Tujuan dari penelitian ini adalah menemukan destinasi wisata di Imogiri yang paling banyak diminati serta motivasi kunjungan wisatawan. Penelitian menggunakan metode kualitatif dengan pengumpulan data melalui survei online dalam bentuk kuesioner. Dari hasil analisis ditemukan bahwa destinasi yang paling diminati oleh pengunjung adalah tempat wisata alam, sedangkan motivasi kunjungan yang utama adalah keinginan wisatawan untuk melakukan kegiatan rekreasi. Hasil dari penelitian ini bermanfaat dalam menentukan prioritas serta merumuskan program ruang yang diperlukan dalam pengembangan pariwisata pusaka di Kawasan Imogiri.Kata Kunci: Imogiri, Pariwisata Pusaka, Pusaka Saujana, Yogyakarta
Imogiri is a cultural landscape located in Yogyakarta province that possesses both natural and cultural potency. This study aims the motivation of tourist to visit Imogiri, the activities carried out, the characteristics of places visited, and the correlation of those three factors. The study applies quantitative research methods that are exploratory and explanatory. Data collection was done through an online questionnaire and distributed to several groups (nonprobability-convenience sampling). The collected data were then analyzed quantitatively using principal component analysis, factor analysis, and multivariate correlation analysis. The analysis result found that tourist motivation to visit Imogiri consists of four categories: novelty, restoration, social and actualization. Activities carried out in Imogiri are described in six categories: active recreation, cultural recreation, passive recreation, social recreation, educational recreation, and dating. Correlation between the three variables leads to two travel categories, they are nature recreation tourism and culture recreation tourism. In nature recreation tourism, people are motivated to look for novelty and tend to do recreational activities in natural environment. While the second type, culture recreation tourism, tourist travel by the social motivation and choose to do cultural activities in places with cultural characteristic. Keywords: Tourism, Cultural landscape, Imogiri, Motivation, Activity, Place characteristic
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