Advances in technology and modern lifestyle makes many emerging companies based financial technology (fintech), which offers various facilities through the application of e-based money where consumers are increasingly spoiled for culinary choice is especially promising business. This study aimed to determine the effect of the use of marketing strategies culinary SMEs belonging to the culinary application providers gofood and grabfood on its business performance through customer satisfaction service user business applications. Gofood and grabfood is a leading provider of Indonesia's biggest culinary applications so that users of these applications are very many in number. This study uses a sampling method in which samples used were 110 respondents business owners (business customers), which are small and medium businesses that have joined and cooperated with gofood and grabfood applications. This study has found that there is a direct or indirect effect of a positive and significant marketing strategy in which direct influence on the performance of SMEs has a percentage of 15.76%, while the influence of marketing strategies on the performance of SMEs through business customer satisfaction by 11.46%, while the influence overall 84.9%. From the research, it is recommended businesses (SMEs) can be more creative in creating a product presentation, updating prices, and provide promotional package that is more diverse and this strategy was evaluated in a certain period of time, other than that businesses can utilize the features of merchant review to assess the results business in the eyes of end consumers and improve the brand image of their business.
This study aims to examine the effect of the organizational culture variable on the organizational citizenship behavior variable with the organizational commitment variable as an intervening variable at the jambi city fire and rescue service. data collection was carried out by distributing questionnaires with a Likert scale to 57 Civil Servants (PNS) at the Jambi City Fire and Rescue Service. The data testing techniques used include validity and reliability tests, R-square tests, and hypothesis testing with bootstrapping with the help of PLS 3. The results show that organizational culture has a positive but not significant effect on OCB employees of the Jambi City Fire and Rescue Service. Organizational culture commitment has a positive but not significant impact on organizational commitment to Jambi City Fire and Rescue Service employees, organizational commitment has a positive but not significant effect on OCB, and corporate culture on OCB through organizational commitment has a positive but not significant impact on City Fire and Rescue Service employees. Jambi.
Kelurahan Rajawali adalah salah satu dari sembilan kelurahan yang ada di Kecamatan Jambi Timur, dengan luas wilayah 31.060 Ha dan jumlah penduduk sebanyak 8.441 jiwa. Dari total jumlah penduduk, sekitar 60% sudah memiliki mata pencaharian dengan berbagai tingkat penghasilan. Hanya 33 % warga yang berusia diatas 15 tahun, dimana 17 % masih berada di usia sekolah dan sisanya berada di usia produktif. Jumlah penduduk terbanyak di kelurahan ini adalah perempuan, yaitu sebanyak 4.304 jiwa atau 51 % dari total penduduk yang ada, sedangkan jumlah penduduk laki – laki adalah sebanyak 4.107 jiwa atau 49 % dengan jumlah KK sebanyak 2.061 KK.
ABSTRCT Tujuanpenelitianiniadalahuntukmengetahui gambaran kepemimpinan, pengembangan karir dan kepuasan kerja dalam meningkatkan kinerja pegawai, menganalisis pengaruh kepemimpinan dan pengembangan karir terhadap kepuasan kerja dan untuk mengetahui variabel manakah antara pengaruh kepemimpinan dengan pengembangan yang paling berpengaruh terhadap kepuasan kerja dalam meningkatkan kinerja pegawai pada RSUD Raden Mattaher Jambi. Sampel penelitian adalah pegawai RSUD Raden Mattaher Jambi. Pengumpulan data dalam penelitian ini dengan cara wawancara terstruktur dengan kuesioner, observasi, dokumentasi, studi dokumentasi. Penelitian ini menggunakan metode penelitian kombinasi (mixed method), yaitu kombinasi metode penelitian kualitatif dan kuantitatif. Adapun tipe penelitian kombinasi yang digunakan adalah Sequential Exploratory Design, yaitu pada tahap awal penelitian menggunakan metode kualitatif dan tahap berikutnya menggunakan metode kuantitatif.Metode analisis data dengan alat analisis regresi linier berganda. Hasil penelitian adalah secara keseluruhan rata-rata variabel leadership, pengembangan karir dan job satisfactiontermasuk dalam kategori baik, Secara simultan leadership dan pengembangan karir berpengaruh positif dan signifikan terhadap job satisfaction, demikian juga secara parisal variable leadership dan pengembangan karir juga berpengaruh signifikan terhadap job satisfaction, Variable yang lebih dominan mempengaruhi job satisfaction adalah variable leadership. Kata Kunci :leadership, pengembangan karir, job satisfaction
The study aims to determine the effect of competence on student readiness in the face of the work world or known as the work readiness with confidence as an intervening variable. The target of this research is on Merdeka Belajar Kampus Merdeka (MBKM) Students Strata 1 Management Studies Program of Faculty of Economics and Business Universitas Jambi. Population and sample for this study were MBKM students amounting to 190 students with the number of samples 66 students. This research is a quantitative research, the data used in this study obtained through the questionnaire method is composed. Methods of data analysis This research is descriptive statistical analysis using Structural Equantion (SEM) technique, with Partial Least Square (PLS) as a process of priority using the SmartPLS program (v.3.3.9). The results of this study prove that the competence has a positive and significant effect on the readiness of work, competence has a positive and significant influence on confidence, confidence has a positive and significant influence on work readiness, competence has positive and significant purses on work readiness through MBKM Student Strata 1 State of Management Studies Faculty of Economics and Business Universitas Jambi
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