2020 has been marked by a ‘once in a century crisis' that influenced the dynamics of the globe deeply. Soon after the COVID-19 pandemic, most daily practices had to be transferred to online platforms as humanity was supposed to adopt social and physical distancing to avoid the risk of infection. Even technologically illiterate people were abruptly charged with online tasks as part of their jobs or responsibilities. It suddenly turned out to be high time to go online and have a digital identity to keep pace with the new normal life. Thus, internet has taken its place among the basic needs more specifically than before. This chapter is about the technology-driven supervisory social credit system which is said to have contributed to Chinese state to manage the COVID-19 crisis in a short time. Exploring the foundations, motives, and highlights of the system, this chapter proposes a framework for a potential digital governance model coined as the Cyber Leviathan and bears importance in terms of crisis management.
The aim of this study is to examine transformation process of the advertising narration in Turkey. For this purpose, the chapter is divided two parts: In the first part of the study, the components of the advertising narration are defined in order to form a set of concepts. Basic concepts of narratology such as narration, focalization, narrative situations, narrative time, tenses, moods, narrative styles, fictional space, chronotopes, characters and discourse are defined and how they are confronted in advertising narration is shown. In the second part of the study, advertising narration in Turkey is divided into periods in parallel with the historical, social and technological developments and the transformation of the advertising narration within these periods is clarified. It has been examined between 1840-2017 years, and the transformation of advertising narration components has been disclosed during periods. The study is concluded with an evaluation on the future of advertising and the advertising narration in Turkey.
Taking the interest shown by the audience into consideration, it is rather likely that interactive advertising would be more common anytime soon. As being one of the latest forms of advertising in the digital age, it is extending the creativity share of advertising. This chapter takes the award winning advertising “The Other Side” which is an interactive dual - story video for the Honda Civic and it's sportier version Civic Type R as a research object. In this advertising, two parallel stories take place and the audience is enabled to get involved by pressing and holding “R” on the keyboard which makes them shift between two stories. By analysing the narrative structure of the advertising, this chapter aims to set a model to explain the narrative structure of interactive advertisements.
This chapter describes how being one of the outcomes of new media, convergence culture enables individuals to participate in the production process of media. The active and participatory nature of the members of the modern web society has led media conglomerates to seek new methods. Transmedia storytelling is the concept which emerged as a response to this. It can be seen that this type of storytelling is commonly adopted for tv series which have lately become popular. In this chapter, being delivered with transmedia techniques, Game of Thrones tv series is analysed in terms of transmedia storytelling.
Doğadaki Son Çocuk kitabının yazarı Richard Louv teknolojik ilerlemenin ender söz edilen bedellerinden birinin insanın duyularının zayıflaması olduğunu ileri sürmüştür. Louv’a göre yirmi birinci yüzyılın Batı kültürü, yaygınlaşan teknoloji sayesinde bir veri bolluğu içinde yaşandığını varsaymaktadır. Ancak öte yandan bu bilgi çağında insanlar yaşamsal öneme sahip bilgilerden yoksun kalmaktadır. İnsan egemen çağ olarak adlandırılan Antroposen’de insan yaşamının kalitesini yalnızca kazandığı şeyler değil, bunların karşılığında ödediği bedeller de belirlemektedir (Louv, 2017). Son on yılda dünya üzerinde ve ulusal ölçekte baş gösteren felaket ve krizlerin ardından yaşananlar, insanın yaşamsal öneme sahip bilgilerden yoksunluğunu kanıtlar niteliktedir. İnsanın olası gelecek felaketlere hazır bulunuşluğu için zaman kaybetmeden harekete geçmesinin bir zorunluluk halini aldığı söylenebilir. Dünya üzerindeki ekolojik döngülerin bozulmasından kaynaklı birçok felaketin oluş sıklığının, etki alan ve derecesinin artmasının ardından bu makalenin amacı yapılan araştırmalar sonucunda kendisine özellikle Türkiye’deki eğitim ortamlarında yeteri kadar yer bulamadığı görülen çevre okuryazarlığı konusunda bir farkındalık yaratmak ve bu bağlamda çevre okuryazarlığı için referans kaynak olma potansiyeli taşıyan Sekoyana’nın Kapıları adlı kitabın ilk bölümünü ekoeleştirel bakış açısıyla analiz etmektir. Analiz kısmının daha iyi anlaşılabilmesi için ilk olarak Antroposen kavramına, çevre eğitimi ve çevre okuryazarlığı konularına değinilmiştir.
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