Copper–zirconia catalysts find many applications in different reactions owing to their unique surface properties and relatively easy manufacture. The so-called methanol economy, which includes the CO2 and CO valorization and the hydrogen production, and the emerging (bio)alcohol upgrading via dehydrogenative coupling reaction, are two critical fields for a truly sustainable development in which copper–zirconia has a relevant role. In this review, we provide a systematic view on the factors most impacting the catalytic activity and try to clarify some of the discrepancies that can be found in the literature. We will show that contrarily to the large number of studies focusing on the zirconia crystallographic phase, in the last years, it has turned out that the degree of surface hydroxylation and the copper–zirconia interphase are in fact the two mostly determining factors to be controlled to achieve high catalytic performances.
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