This research was conducted in order to determine both direct and indirect effect of destination image and perceived quality on tourist loyalty through tourist satisfaction. This research implemented survey method, in which a total of 150 respondents participated in this research. Data were collected using questionnaires that were electronically distributed to all respondents. The data then were analysed using Partial Least Squares-Structural Equation Modelling (PLS-SEM) method. Based on the data analysis, it was concluded that both destination image and perceived quality had positive impact on tourist loyalty, either directly or indirectly through tourist satisfaction.
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