TikTok is without any doubt the most popular social media among Gen Zers. Originally born as a lip-syncing app, it can be exploited in different ways; as such, it represents a new fertile space for political communication. In this vein, previous studies have shown that politicians all over the planet are joining the platform as a tool to connect with younger audiences. This study examines the use of TikTok in the last presidential elections in Peru. Following an affordance-based approach, we analyze all the TikToks published by the main candidates (Pedro Castillo, Keiko Fujimori, Rafael Lopez Aliaga, Hernando de Soto, and George Forsyth) during the electoral campaign, to understand if and how candidates have integrated this platform as part of their electoral strategy and what kind of content they publish and share. Through a content analysis that combines quantitative and qualitative elements, we demonstrate that, although all the analyzed politicians have opened TikTok accounts, they do not seem to take full advantage of the platform’s affordances displaying a top-down communication style with almost no deliberative nor participative intentions. Political issues are almost absent since the platform is mostly used to display their personal life and enhance their political persona, with most of the content displaying a clear entertaining dimension. Some differences are discussed but, in general, results reveal that Peruvian candidates use TikTok almost uniquely for politainment.

Queda claro que pedir privacidad al capitalismo de vigilanciao reclamar para que se ponga un fin a la vigilancia comercial en internet es como pedirle a Henry Ford que haga a mano cada uno de sus Ford T.

Because the geocentric theory is so intuitively consistent with the inyour-face fact of "moving" across the sky, it took centuries to come to understand what is really going on. We may be in a similar situation with mirror neurons. (Hickok, 2014, p. 42).El galopante avance de las neurociencias ha permitido mejorar la comprensión del cerebro y, ergo, de la mente humana. Definida por su naturaleza interdisciplinaria, la neurociencia ha convocado en la mesa de trabajo a la biología, la psicología, las ciencias cognitivas, la filosofía, la lingüística, la antropología, entre otras ciencias. Muchos de sus hallazgos plantean nuevas interrogantes sobre los problemas filosóficos clásicos, como la libertad, la muerte, el problema mente-cuerpo, así como preguntas sobre el procesamiento del lenguaje, los procesos de aprendizaje y el carácter social de la especie humana.

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