This paper provides a current and future business analysis of small food services and products company. Analysis methods include tabulation of the dataset, as well as hypothesis testing by comparison between directly proportional variables such as price/quality and recommendations/customer loyalty. Other calculations include key economic dimensions, decisions influenced by the JobKeeper payment scheme, data on capital expenditure expectations, and future business conditions. The results of the analyzed data show that customer and company behavior is in parallel with global trade. In particular, the growth of the digital market and customer loyalty where they find a product that meets their quality needs. The analysis finds that the company's prospects in its current position are positive. Of the four variables identified, two will be reinforced by the economic and market strategies to be implemented. The work also investigates the fact that the analysis carried out has possible limitations. Some of the limitations are that not all the company was able to register in the JobKeeper payment scheme and the lack of use of key tools for sustainable marketing.
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.