Purpose
The purpose of this paper is to characterize the trends for educational innovation in higher education in Brazil, constructing a conceptual model of innovation trends in the sector.
Design/methodology/approach
A preliminary profile online was done with 76 experts in university education, and 17 were contacted for in-depth perceptions. The analysis of the content was made of all material and, as a result, the critical analysis of the results, which culminated in the development of a conceptual model and characterization of trends, dimensions and sub-dimensions to innovation in higher education.
Findings
The dimension universal design of accessibility and learning had major considerations, contributing to implementation of new innovative practices for higher education. Some sub-dimensions emerged, namely governance, risk management, curricular extension and affirmative policies.
Research limitations/implications
The difficulty in performing the deepening of all dimensions involved in terms of plurality of specialties involved.
Practical implications
The use of the model and characterization of trends could serve as tools to support the strategic planning of Higher Education Institutions (HEI), and the trends allow planning innovation practices, favoring improvements of HEI, students, employees and community to learning organization.
Social implications
This paper identifies trends for higher education, highlighting innovation indicators or successful practices, and characterizes the dimensions and sub-dimensions trends; it also makes an undeniable contribution to measure the educational innovation in higher education.
Originality/value
This paper encourages researchers, in partnership with institutions, to develop scientific projects with other institutions and researchers, to meet interests not only of HEI as a whole, but also of countries that prioritize education with quality, to reach the real educational objectives.
Objective: To carry out a mapping of studies on innovation and public policies, presenting an overview of the scientific discussion on the topic to suggest proposals for future studies.Design / methodology / approach: A bibliometric study, through exploratory factor analysis, with the objective of identifying the path that the phenomenon takes. For this, we use the techniques of citation, co-citation and bibliographic coupling.Originality: Given the economic, social and technological importance of innovation, public policies appear as engines of the development of innovation, thus reinforcing the need to identify unexplored paths through the mapping of studies on the theme to identify unexplored paths.Results: We identified the basis on which the theme studied was developed. Thus, three factors were observed: Economic Development, Innovation Ecosystems and State Participation. In the coupling analysis, we identified four factors, namely: Entrepreneurship, Changes in Public Policies, Networks and Clusters and Knowledge Source. Looking to the future, some study trends were presented, highlighting a new research agenda.Theoretical and methodological contributions: We present some study trends on innovation and public policies, warranting a new research agenda.Management contributions: This research enables managers and decision makers to understand the aspects regarding the theme, so that they can develop strategic innovation actions with the support of public policies.
Treinamento online com ferramentas de design instrucional para melhorar o desempenho dos consultores de atendimento: um estudo aplicado à área médica Online training with instructional design tools to improve care consultants 'performance: a study applied to the medical area
A qualidade da educação pode ser melhorada ao se investir e fortalecer as competências dos docentes. Porém pesquisas sobre os conhecimentos docentes (Modelo TPACK) e sua relação com o desempenho dos alunos no ensino superior são escassas. O objetivo desta pesquisa foi investigar quais são as relações entre os conhecimentos tecnológicos, pedagógicos e de conteúdo do docente e o desempenho dos alunos no ensino superior. Foi adotada uma abordagem quantitativa com uso de um modelo de regressão Bayesiano para analisar dados secundários do Exame Nacional de Desempenho de Estudantes dos cursos de graduação em administração de universidades brasileiras (24.418 alunos). Os achados demonstram que existe associação positiva dos conhecimentos tecnológicos dos docentes e dos conhecimentos de conteúdo dos docentes e o desempenho dos alunos, entretanto, a associação é negativa quando a relação é entre os conhecimentos pedagógicos dos docentes e o desempenho dos alunos. A principal contribuição foi a reflexão acerca da importância dos conhecimentos docentes na relação com o desempenho do aluno no ensino superior, a partir de um modelo que visa integração bem-sucedida da tecnologia no ensino, o que pode oportunizar o desenvolvimento de ações governamentais e institucionais para a capacitação docente que visem melhorar a prática docente, o desempenho dos alunos e a qualidade percebida das Instituições de Ensino Superior.
Objective: To identify the current direction of research on relationship marketing in the business to consumer (B2C) modality at virtual environments (internet and cell phone applications), focusing on startups companies, highlighting the main constructs, the methods and the evolution of research over the recent years.Method: The research was developed by means of a systematic literature review, based on 62 articles selected from the Web of Science database, and a textual statistical analysis using the Iramuteq software.Originality/Relevance: This research is relevant for the field of relationship marketing due to the relative novelty of the theme, and the scarcity of studies in the area, with its originality in pointing out several gaps for future studies, especially in relation to brand, mobile apps and fintechs (technology finance).Results: The most prevalent themes in these studies were perceived quality, usefulness, ease of use and safety, and their relationship with customer satisfaction and loyalty.Theoretical/methodological contributions: There is a gap in the field of customer relationship at online environment, since few studies have been dealing with issues related to customer service and relationship quality, especially in the context of startups.Social contributions/to management: The deepening of the theme gives business managers from many segments, as well as relationship marketing professionals, the opportunity to get to know and reflect on the relationship between client and company and the means adopted as an interface for this relationship.
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