Currently, the role of women has shifted from traditional to modern roles. From just having a traditional role to bear children and take care of the household, women now have a social role which can be a career in various areas of life with higher education are supported. The role of a woman when they entered the stage of marriage seems to be so complex, when different interests collide. The method used in this study is qualitative, while the approach is phenomenology. In general, qualitative research is the process of research to understand the phenomenon, based on a tradition of research with the typical method, with the object of society's problems. There are five motives that make a career woman pursue her careeer, those are helping their husband to fulfill household living cost, apply knowledge, socialization, have their own income, and self-actualization. Having a career for career women is a gift from God and the struggle and sacrifice to support life in the form of work and creativity that benefit others. Having family for career women is a priceless gift from God in a river of happiness therefore becoming part of a family must be maintained carefully. Communicating for career women, is a real form of compassion, caring, and love to keep the marriage intact. Communicating between mother and child for career women is a real form of love and care in teaching and educating children to maintain familiarity with the child.
Most Marketing Communication students are smartphone users. The students, either consciously or not, would prefer to use his/her smartphone rather than socializing with other people around. Even when in class during lectures, until it often leads to conflict between lecturer and students. In connection with the meaning, everyone will behave towards something based on the meaning of that something in his mind. Thus, this study would like to try to answer what the meaning of the smartphone for Marketing Communication students is; why they use a smartphone when lectures take place; and what their opinion in wisefully using of their smartphones. This study used a qualitative research system with a descriptive case study method. Through observation and in-depth interviews of nine informants can be seen that the meaning of a smartphone for students is as practical communication medium for sharing information and the necessities of life; teaching methods oflecturer are less attractive, boredom, always wanted to connect anytime, anywhere with friends or family, addicted to smartphones are reasons why students always want to use smartphones in class when the lecture takes place; and the wise use of smartphones by students is at the right time, do not harm others and for positive things.
This study aims to observe the condition of the Wangun tourist village of Pasirmulya Banjaran Village, Bandung, especially the houses of the residents so it meets the standards of a homestay type based on hospitality concept to empower the village developing their tourism advantage. A programmed training session is important to the resident to upgrade their knowledge of hospitality skills. The method used in this study is qualitative method with direct interviews to residents of the Wangun village. Researcher also do some direct observation to the village, and collect literatures to support this study. The result indicates that many houses are not suitable enough to run as a homestay standard to accommodate the visitor. Plus, the residents’ ability to communicate and their hospitality skills are still low. After training the results obtained that several houses have been gradually able to meet the standard of a homestay based on the hospitality standard, as well as the villagers’ ability to communicate and their hospitality skills are improved.
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