Objective Produce food and nutrition education videos, post these on YouTube and evaluate their reception over a two-year period. Methods Afterward bibliographic searches, sixteen different themes were developed and explored. An educational objective was defined for each video, took into account food and nutrition aspects in Brazil. The reception of the videos was evaluated using the “YouTube Analytics” tool, which allows analysis of the number of times videos were played, average playing time, and profile of the viewers. Results Sixteen videos were produced from November 2013 to July 2015. Views for each video within two years of posting were calculated individually, giving a total of 78,546 views for all videos. Most of the videos delivered their educational message before the audience lost interest. Conclusion Videos successfully reached the YouTube users and delivered the food and nutrition education messages. Therefore, this pioneering work showed YouTube as a new setting for health promotion in Brazil, paving the way for further initiatives with this platform.

Por iniciativa de alunos de graduação, foi criado o projeto USParódia, que desenvolve vídeos sobre educação nutricional e promoção da saúde dirigidos à população jovem. O presente trabalho se propõe a avaliar o desempenho dessa iniciativa e a contribuição dela para a formação dos graduandos em Nutrição. Toda a manutenção do USParódia foi atribuída aos alunos, que realizaram pesquisa na literatura científica, criaram mensagens educativas, elaboraram os roteiros, gravaram os vídeos e os divulgaram na internet. A fim de avaliar qualitativamente o aproveitamento dos discentes no projeto, foram realizadas quatro entrevistas individuais com alguns deles. Entre novembro de 2013 e março de 2016 foram produzidos 23 vídeos, abordando diversos temas sobre nutrição e saúde de maneira simples e comunicativa. Os vídeos alcançaram aproximadamente oitenta mil visualizações nesse período e apresentaram boa aceitabilidade nas redes sociais. Verificou-se que o projeto contribuiu para a ampliação da formação discente, apresentando novas ferramentas e abordagens de comunicação e didática. O estudo mostrou que o USParódia revelou-se enriquecedor bilateralmente, pois além da promoção da saúde na internet, contribuiu para a formação de seus integrantes.

Introduction: The dissemination of essential knowledge in the care of individuals with Diabetes Mellitus may influence their ability to develop self-care, which is essential to maintaining quality of life. Videos, valued for carrying "everyday" to the moment of learning, on the internet can be easily accessed by "YouTube". However, no Brazilian studies have been conducted that explore its potential and help in understanding the use of this resource in Brazil. Objective: Analyze the use of the internet as a new communication channel for the dissemination of educational content of interest to public policies focused on the care of Diabetes Mellitus type 1 and 2. Methods: Twenty (20) videos were produced according to educational planning which sought the greatest effectiveness in the communicative process. Exhibitions were followed by interviews with the audience of interest to verify the individuals' understanding of the videos. The videos were released on YouTube, where it was possible to retrieve Internet users' access data, such as gender and age, number of views and retention of videos. Results: All the videos presented a good understanding of the individuals interviewed and on the internet received 3,174 views by both genders, of all age groups, highlighting the greater use of content by older women. Conclusion: The internet has proven to be an important means of disseminating knowledge about diabetes care in Brazil, since the population already uses this medium to seek health information. The videos can be used as an effective channel for the dissemination of educational content of interest to Public Health Policies.