The purpose of this study is to analyze the effect of viral marketing and purchase intention, the influence between viral marketing and supply chain performance, the influence buzz marketing and purchase intention, the positive buzz marketing and supply chain performance, and the influence between purchase intention and supply chain performance. This study uses quantitative methods and data analysis techniques Structural Equation Modeling Equation Modeling using SmartPLS 3.0 software. The sample selection method used the snowball sampling method. Online questionnaires were sent to respondents as many as 120 Freight Forwarders in DKI Jakarta. Based on data analysis, it was found that there is a positive influence between viral marketing and purchase intention, there is a positive influence between viral marketing and supply chain performance, there is a positive influence between buzz marketing and purchase intention. There is a positive influence between marketing buzz and supply chain performance. There is a positive influence between purchase intention and supply chain performance. The novelty of this research is a model of the relationship between viral and buzz marketing on purchase intention and supply chain performance and the results of this study can be applied in other organizations and in other countries.
At present many transactions are done by the community one of them is ba'i al-muzāyadah. BPPKAD (Finance and Regional Asset Management Agency) Purworejo Regency Practice the ba'i al-muzāyadah in selling inventory items that are not usable in equipment because they are damaged or for development, namely The sales auction with a single-cover closed bidding method, in the sense of a letter of bidding (a bid size) along with all requirement files inserted in one closed envelope. Therefore, among the bidders can not know each other's offerings from other participants. This is different from the auction system in the Fiqh rulings (Islamic law) is an auction with a method of bidding in the middle of the crowd or public and the price quote is done repeatedly to find the auction winner. Departing from the background, researchers interested in discussing the problems of the BPPKAD auction operational system (the financial and Regional Asset Management Board) of Purworejo Regency using the perspective of Islamic law. With the aim that researchers can research more in whether the auction system used by BPPKAD Purworejo District is already in accordance with Islamic law. This type of research is a type of field study, the method of collecting data by interview. There are two data sources that are primary data sources and secondary data sources while the analysis uses a qualitative approach.
This research discusses the practice of muḍārabah at Bank Muamalat, Wonosobo Sub-Branch Office, a form of business collaboration using a muḍārabah contract and in the process the business fails so that it suffers losses caused not by the negligence of the fund manager (muḍārib) so the fund manager must bear all the losses. Where it should be in the syari'ah concept that if you collaborate using the muḍārabah agreement, if the business fails in the process, the loss is fully borne by the owner of the capital (ṣāḥibul māl). Discussion of the theory and practice in the muḍārabah contract according to Islamic law is very important. This study aims to determine the law regarding the practice of muḍārabah financing at the Bank Muamalat Wonosobo Branch Office, whether it is legal or not legally '. The approach used uses a normative approach with the object of the muḍārabah contract practice at the Bank Muamalat Wonosobo Branch Office which is adjusted to the perspective of Islamic law. After conducting an analysis with adjustments between Islamic Law and collaboration products with the muḍārabah agreement implemented by the Bank Muamalat Wonosobo Branch Office, it resulted in a conclusion that the practice of the muḍārabah contract was not in accordance with Islamic Law (syara ').
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