Now a day’s firms are striving to achieve competitive advantage by using different strategic techniques. As a result of high competitive pressure; firms are making struggle to get competitive edge by utilizing workers’ talent, abilities and proficiency to formulate the accurate exploitation of employees’ works organization offer different benefits, rewards schemes. Satisfied employees becoming more devoted dedicate and attached with their organization as compared to other employees. The main purpose of current study is to determined relationship between Intrinsic and Extrinsic motivation by concentrating the mediating effect of Reward System. Data have been collected by applying the simple random sampling. Questionnaire technique takes on to accumulate data collected from staff in context of their satisfaction and performance. By applying statistical tools CFA and SEM outcome shows that monetary and non-monetary rewards really positively associate with employees’ job satisfaction. Positive correlation lies between intrinsic, extrinsic motivation and employee’s performance and job satisfaction of nursing staff in hospitals. Moreover, results divulged that rewards system significantly and partially mediates the relationship between intrinsic and extrinsic rewards, job performance, and job satisfaction. The research provide deeply appreciative that how institution can encourage employees by delivering valuable rewards and Intrinsic and extrinsic motivation programs.
In today’s dynamic and globalized business world with hyper competition and technology break troughs, organizations are striving to gain and maintain competitive edge by using different tactics and tools. Positioning has been considered as a strategic instrument to tackle the competitive pressure and enhance organizational performance. Organizations are now adopting customer-oriented approaches to make them delight, and for this purpose they are developing strong image in customers’ minds through positioning and CRM strategies. They are obligated to appreciate the growing significance of knowing their customer in effective and better ways. Progressively more demanding customers have impelled many firms to implement customer relationship management (CRM) programs. Significance and growing importance of strategic positioning and strategic CRM motivated us to conduct research on this area. Our purpose of this study is to explore relationship among strategic positioning, strategic customer relationship management and organizational performance. Literature review and findings revealed that strategic positioning and strategic customer relationship have strong positive and significance association with organization performance. Strategic positioning and strategic CRM are behaving like strategic driving forces to boost up organizational performance and gain sustainable competitive advantage. This study provides in dept. information about Customer’s relation management if organization used this approach; they will maintain long term relation with their customers also achieve proficiency in competitive environment. In the last of paper, research implications, limitations and directions for further research are also mentioned.
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.