Sustainable aquaculture product is a challenge to any community and to the community will need to implement the appropriate strategy. This paper aimed at proposing the strategies of developing cage-based aquaculture business by performing the SWOT analysis and TOWS matrix. Data were collected from in-depth interviews of 30 cage-based aquaculture farmers, 8 fishmongers and 4 fishery officers in Saiburi, Pattani. The SWOT analysis shows that internal factors including labors, quality of fish, fish volumes, knowledge and skills, adequacy of fish breeds and storage management were the significant strengths while less knowledge on the know-how of fish diseases remedy and new technology adoption were the main weaknesses. In the case of external factors, good location, high demand towards aquaculture products and quality of water at the river were the main opportunity whereas COVID 19 pandemic, fish diseases, and irrelevant government policies were the threats and problems. The result of TOWS analysis proposing the strategy development of cage – based aquaculture business was (i) the farmers should put emphasis on creating fresh fish processing, online marketing skills, and establish group networks. (ii) during COVID 19 fishmongers should focus on using online marketing channels to grab more customers. (iii) the government or relevant authorities should conduct holistic knowledge and skills management with regards to the production processes, giving solutions to the fish diseases and performing affective marketing management which are in line with the farmers and fishmonger’s needs while continuously doing follow up that allows for further assessment.
Tulisan ini mengupas usaha Khatijah Awang dalam mengurus sebuah perniagaan seni yang bercirikan kekeluargaan dalam menjadikan kelangsungan hidup Mak Yong. Beliau yang sering dipanggil Mak Jah, terkenal di Malaysia sebagai primadona Mak Yong. Namun tidak ramai yang mengetahui tentang bakat beliau dalam pengurusan seni persembahan. Mengambil peranan sebagai penggiat dan usahawan seni, Mak Jah telah bertungkus lumus menjalankan perniagaan seni persembahan warisan keluarganya secara komersial. Kebolehan mengurus beliau terbukti dengan perolehan pelbagai penaja bagi persembahan Mak Yong dalam tahun 1990-an. Walaupun memegang pelbagai tanggungjawab samada sebagai, ibu, anak, isteri dan juga primadona Mak Yong, kebolehan beliau untuk menggabungkan semua ahli keluarga untuk membuat persembahan yang komersial terbukti berjaya. Dari sekecil-kecil persembahan tarian bagi makan malam sehinggalah kepada persembahan diraja, Mak Jah telah berjaya mengasah bakat anak-anaknya dalam perniagaan seni. This paper presents Khatijah Awang’s efforts in managing a family business for the Mak Yong survival. She who is often called Mak Jah, is well known in Malaysia as Primadona Mak Yong. But not many know about of her talents in the management of performing arts. Taking the role as player and art entrepreneur, Mak Jah has painstakingly performed arts business which is her family heritage in a more commercial way. Her ability to manage was proven by the acquisition of many sponsors for Mak Yong performances in the 1990's. Despite holding various responsibilities that include as a mother, daughter, wife and also Primadona Mak Yong, her ability to bring together members of the family to make commercial performance was proven successful. From the smallest dinner dances to royal performances, Mak Jah has been successful in shaping her children's talents towards the business of art performances.
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