The green revolution was able to make Indonesia a food self-sufficiency country in 1984, but on the other hand there were negative impacts caused by the green revolution such as the emergence of environmental and social and health problems. Organic farming is one solution to overcome the negative impacts caused by the green revolution. Public awareness of health and environmental care encourages people to adopt a “back to nature” lifestyle that is consuming organic food even though the price is more expensive. Such conditions open opportunities for the development of organic agriculture among farmers, including in the Nurani Sejahtera Farmers Group who cultivate organic rice using the SRI method. However, in recent years there has been a trend in the extent of certified organic land in the Nurani Sejahtera Farmers Group, which has decreased as well as the number of farmers. Therefore this study aims to explore internal and external factors that influence the development of organic rice in the Nurani Sejahtera Group, by using SWOT analysis. The results show that the strategy should be taken by the Nurani Sejahtera farmer group is Hold and Maintain strategy. It’s mean strategy that should be taken by farmer group is the survival and safeguard strategy through market penetration and product development. Market penetration strategy is searching for a larger market share or an increase in the market share of existing products or services through increased marketing efforts. and safeguarding, as well as market penetration through network development.
Sistem pertanian organik dikembangkan untuk menghasilkan bahan pangan yang sehat dan bebas dari bahan kimia. PT. Sirtanio Organik Indonesia (PT. SOI) merupakan perusahaan yang memproduksi beras merah organik di Kabupaten Banyuwangi. PT. SOI melakukan kemitraan dengan petani padi merah organik sebagai penyedia bahan baku. Kemitraan dengan petani dilakukan dengan sistem kontrak per musim tanam padi, sehingga terjadi perbedaan jumlah petani mitra setiap musim tanam. Tujuan dari penelitian adalah untuk mengidentifikasi tingkat kepuasan petani beras merah organik yang bermitra dengan PT. SOI. Daerah penelitian ditentukan secara purposive. Metode analisis menggunakan analisis deskriptif analitik dengan alat analisis CSI dan IPA. Hasil penelitian menunjukkan bahwa tingkat kepuasan petani padi beras merah oganik yang bermitra dengan PT. SOI adalah sangat memuaskan, dengan nilai CSI sebesar 85,31 persen. Terdapat 2 atribut yang menyebabkan petani merasa sangat puas terhadap pelayanan yang diberikan, yaitu harga gabah yang ditawarkan dan waktu pembayaran peminjaman agroinput.
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.
hi@scite.ai
10624 S. Eastern Ave., Ste. A-614
Henderson, NV 89052, USA
Copyright © 2024 scite LLC. All rights reserved.
Made with 💙 for researchers
Part of the Research Solutions Family.