The objective of this article is to investigate students as a young generation and their intention to start their own business by analysing the internal and external factors of entrepreneurial intentions in Indonesia. Research Design & Methods:The research sample included 652 undergraduate students spread across universities on the five largest islands in Indonesia collected using an online survey form sent using email and group chat. The collected data was analysed by using partial least square-structural equation modelling (PLS-SEM) to investigate the proposed hypotheses in the model. Findings: The results indicated that from the structural model, we confirmed that entrepreneurial self-efficacy shows non-significant results on entrepreneurial intention. However, the most considerable effect of the supporting condition demonstrated better results on entrepreneurial self-efficacy rather than on behavioural control. Implications & Recommendations:The non-significance effect of entrepreneurial selfefficacy on entrepreneurial intention indicated that having sufficient knowledge regarding entrepreneurship is not enough without the confidence to apply it. Contribution & Value Added: From the empirical evidence, this research has two implications for educators: it is crucial to improve student creativity and to increase the role of external stakeholders to develop entrepreneurial spirit among the students. Article type:research article
This study is aimed to understand the relationship of perceived quality and brand image on customer satisfaction of Sasirangan Consumer. The study were taken at Banjarmasin, South Kalimantan Province, Indonesia. The object of this study is SME's Sasirangan (Kain Sasirangan). The object was taken since it has a deep local wisdom and deep meaning for Banjarmasin society (Banua). The subject taken in this research is youngsters at college. This group of subject taken since today's youngsters has a unique characteristics that also affecting their taste on certain product. The sample was as many as 139 people involved, and executed by using Partial-Least-Square SEM (PLS-SEM). The results of the study shows that either perceived quality or brand image positively increasing the customer satisfaction. Based on the model examination, the perceived value are able to directly affecting the customer satisfaction rather than that affected by brand image. However the indirect effect also indicate that the brand image are also able to mediate the effect of perceived quality on customer satisfaction. The limitation of this study is the object is a single object that may affect the degree of generality against another research.
This community service activity aims to help MSMEs "Telur Asin" in dealing with the impact of decreased income by providing assistance and training on the application of digital marketing. The method of implementing the training was carried out offline by involving the owner of MSME "Telur Asin" as a participant and involving direct discussion and questions and answers. In addition, the author also provides assistance in the form of making Gofood, Instagram, and optimizing digital media management. The results of this activity show the importance of MSME adaptation to technological advances to develop and compete in the current era of digitalization. In the title, the main focus is the transformation of "Telur Asin" MSMEs from offline businesses to online businesses through the use of social media and digital platforms such as Gofood and Instagram. This will help these MSMEs expand their target consumers and improve overall marketing
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.
hi@scite.ai
10624 S. Eastern Ave., Ste. A-614
Henderson, NV 89052, USA
Copyright © 2024 scite LLC. All rights reserved.
Made with 💙 for researchers
Part of the Research Solutions Family.