To create strategically relevant and significant brand names, factors such as culture is one of the most powerful and immediate ways to communicate an identity-image and linkage to the consumer. Thus, enables potential buyers to relate by delivering brand communication value of the brand by inspiring or persuading them by certain images and associations. However, interpretation of each brand name can be tricky as manipulation of social interaction as well as multiple types of relationships with the brands; leading to varying brand images (noise). The aims of this research were to explore cultural aspects and their meaning as brand communication value of 50 local brand names of various products as a purposeful communicative act in branding strategy. The brand names were sampled limited on a simple random sampling selected from billboard advertisement. Content analysis method through Charles Sanders Peirce's semiotic model was used in this analysis to describe and analyse the connotation, denotation, concepts, and relationships in making inferences about the cultural messages imprinted on the brand names. The findings indicated culture still can be a source of influence in brand naming strategies. Malay language and terms by the usage of local names giving local value expression that need to be taken into account in basic strategy of brand-building as future reference. This is the consumer self-image in branding, while behind cultural expression usually lies religious motivation to influence formation of a consumer behavior such as stressing out the use of Arabic terms and Jawi script. Therefore, the study gives more insight on the brand name patterns and culture as symbolic meaning which created emotional ties of brand preference. And, the decision-making process can be much easier for producers or marketers in strategizing brand names, especially for local markets that need to be tailored to target the local community.
This research article presents a comprehensive assessment of the expanded drawing language in the fields of art and design, aiming to enhance understanding in these domains. It addresses the evolving nature of drawing terminology, particularly in response to new technologies and approaches in visual art, while also exploring the historical significance of drawing and its language in the context of arts and design. The lack of systematic studies reviewing the importance of drawing language in facilitating communication, analysis, and interpretation of artworks is identified as a problem, along with the inadequate, obsolete, and inconsistent understanding of drawing terminology. To address these issues, the research adopts a systematic literature review methodology to develop a broader understanding of drawing terms. The findings highlight the importance of clarity, uniformity, and appreciation of drawing terminology in the arts and design fields, providing precision, creativity, critical thinking, improved education, and cross-cultural communication for higher education students and professionals. The research covers various aspects, including an overview of drawing as a visual art form, its therapeutic benefits, and its role in different art and design disciplines. It also delves into drawing techniques, tools, and applications, encompassing both traditional and digital media. The significance of drawing in education as a visual learning and problem-solving tool is explored, as well as its industrial applications in product design, manufacturing, and technical documentation. The article concludes by recommending the development of a more thorough and up-to-date understanding of drawing terminology to reflect the contemporary status of the field, providing valuable insights for students, educators, and professionals in the arts and design fields.
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