Sexual education is a sensitive issue in Indonesia. Conservative groups claim that sex education is taboo. On the other hand, the high rates of prenuptial pregnancies shows a lack of sexual education. Reproductive health education is often considered inadequate as consideration of decision-making in sexual activities. Account @sisilsm2.0 as an alternative media information about reproductive health through Instagram media. @sisilsm2.0 aim to prevent an unplanned increase in pregnancies, abortions and the transmission of sexual diseases because sex education is now considered taboo. This study aims to know the audience's reception content of the sex education by @sisilism2.0 account. This study uses a descriptive qualitative type of research method with reception analysis. There are six informers in this research including men and women who follow @sisilsm2.0 Instagram account and has a background and that has never been dating and has been dating. Four informers are in negotiating positions by stating the importance of sex education was delivered at school at an early age but cannot lower rates of abortion and transmission of sexually transmitted diseases. The other two informants are in dominant position by stating that sex education is a must that can lower abortion rates and transmission of sexually transmitted diseases. The background of the informants and their interaction with media, especially digital media, became the deciding factors in their encoding-decoding position. Young people who active and interact with social media get more sex education information and become a reference in looking at sex education.
Penelitian ini dibuat untuk menyadarkan masyarakat bahwa masih adanya praktik marjinalisasi dalam iklan ini yang tidak kita sadari. Dengan adanya iklan tersebut merugikan pihak ojek pangkalan karena anggapan atau persepsi yang terbentuk dari adanya iklan ini sehingga orang dapat berpaling dan menggunakan ojek online. Dalam iklan ini ojek pangkalan digambarkan tidak memiliki keselamatan yang baik dalam bergendara dan juga perawatan motor. Penelitian ini menggunakan metode semiotika oleh Roland Barthes yang mengembangkan dari pemikiran Ferdinand De Saussure untuk menganalisis objek penelitian dalam iklan Grab. Tujuan dari penelitian ini untuk mengetahui marginalisasi ojek pangkalan yang terdapat pada iklan Grab versi pilih aman. Berdasarkan temuan dan diskusi dalam penelitian ini, iklan Grab #PilihAman telah memarginalisasi ojek pangkalan melalui beberapa hal yaitu sistem keamanan, informasi pengendara, dan motor yang terawat.
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