This paper addresses social network embedding, which aims to embed social network nodes, including user profile information, into a latent low-dimensional space. Most of the existing works on network embedding only consider network structure , but ignore user-generated content that could be potentially helpful in learning a better joint network representation. Different from rich node content in citation networks, user profile information in social networks is useful but noisy, sparse, and incomplete. To properly utilize this information , we propose a new algorithm called User Profile Preserving Social Network Embedding (UPP-SNE), which incorporates user profile with network structure to jointly learn a vector representation of a social network. The theme of UPP-SNE is to embed user profile information via a non-linear mapping into a consistent subspace, where network structure is seamlessly encoded to jointly learn informative node representations. Extensive experiments on four real-world social networks show that compared to state-of-the-art baselines, our method learns better social network representations and achieves substantial performance gains in node classification and clustering tasks.
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