Background Despite numerous counteracting efforts, antivaccine content linked to delays and refusals to vaccinate has grown persistently on social media, while only a few provaccine campaigns have succeeded in engaging with or persuading the public to accept immunization. Many prior studies have associated the diversity of topics discussed by antivaccine advocates with the public’s higher engagement with such content. Nonetheless, a comprehensive comparison of discursive topics in pro- and antivaccine content in the engagement-persuasion spectrum remains unexplored. Objective We aimed to compare discursive topics chosen by pro- and antivaccine advocates in their attempts to influence the public to accept or reject immunization in the engagement-persuasion spectrum. Our overall objective was pursued through three specific aims as follows: (1) we classified vaccine-related tweets into provaccine, antivaccine, and neutral categories; (2) we extracted and visualized discursive topics from these tweets to explain disparities in engagement between pro- and antivaccine content; and (3) we identified how those topics frame vaccines using Entman’s four framing dimensions. Methods We adopted a multimethod approach to analyze discursive topics in the vaccine debate on public social media sites. Our approach combined (1) large-scale balanced data collection from a public social media site (ie, 39,962 tweets from Twitter); (2) the development of a supervised classification algorithm for categorizing tweets into provaccine, antivaccine, and neutral groups; (3) the application of an unsupervised clustering algorithm for identifying prominent topics discussed on both sides; and (4) a multistep qualitative content analysis for identifying the prominent discursive topics and how vaccines are framed in these topics. In so doing, we alleviated methodological challenges that have hindered previous analyses of pro- and antivaccine discursive topics. Results Our results indicated that antivaccine topics have greater intertopic distinctiveness (ie, the degree to which discursive topics are distinct from one another) than their provaccine counterparts (t122=2.30, P=.02). In addition, while antivaccine advocates use all four message frames known to make narratives persuasive and influential, provaccine advocates have neglected having a clear problem statement. Conclusions Based on our results, we attribute higher engagement among antivaccine advocates to the distinctiveness of the topics they discuss, and we ascribe the influence of the vaccine debate on uptake rates to the comprehensiveness of the message frames. These results show the urgency of developing clear problem statements for provaccine content to counteract the negative impact of antivaccine content on uptake rates.

As its relatively large storage capacity and the ability of identifying and tracking materials and equipment in real-time without any direct contact or line-of-sight compared to traditional bar codes, Radio frequency identification (RFID) technology has been more and more adopted in many sectors and identified as one of the ten greatest contributory technologies of 21^st century. To systematically shed light on potential applications of RFID for uninitiated readers, this paper first presents the principle and the brief history of RFID technology. Then the paper summarizes the RFID’s technical features which enable its popularity in industry. Finally, applications examples in construction industry are presented for highlighting its enabling employment. It is hoped that this paper will give a useful implications for RFID researchers and practitioners and provide a roadmap to guide future research

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Abstract. With audit data requirements, taking for example the audit data of construction industry, the audit data integration requirements are analyzed and application architecture of business intelligence technology in the audit business is put forward. The modeling process and the populating process of data warehouse are detailed, and the scheme of data pre-processing is set out. The report display methods are proposed, such as proportion chart, tendency chart, index plots and etc. The application model and value of business intelligence technology in audit business are analyzed, which is based on data mining technology such as outlier detection. This research has been applied to National Twelfth Five-Year Plan Science and Technology Support Program and has achieved better analysis and prediction of audit.

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In China, traditional media which make decision using experience and partial data cannot acclimatize itself to the more variable and competitive industry environment. So it is imperative for media managers to make decision by using information technology. The article discusses the background, meaning, system architecture, and functions of the media Decision Support System, combined with the China Central Television's exploration of the same field.