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Purpose-In total, 19 practices of circular economy divided into three groups, internal environmental management, ecological design and investment recovery were studied in a local network composed of small companies and individual entrepreneurs related to common product and by-product flows. The paper aims to discuss these issues. Design/methodology/approach-This research presents an applied nature, is characterized as exploratory and adopted the case study as a technical procedure using sources and methods of data collection. The primary data were collected through direct observation of the processes and semi-structured interviews with managers and owners. Findings-The most widespread practices are related to product design. However, in most cases, the implementation was punctual and did not present continuous and corresponding actions, which highlights the embryonic contours of European Commission (EC) in the observed network. The practices from the management category were less observed, which revels the environmental variable is not included in the strategic business planning. Research limitations/implications-The research documents the application of CE practices in a local network and brings this current paradigm shift to the Brazilian context. Practical implications-To overcome barriers to the implementation of EC practices, it is suggested to restructure commercial relations, to formulate public policies and to develop infrastructures that facilitate the materiality of flows and the market. Social implications-The study highlights the need of public policies that promotes cross-sectoral cooperation in accordance with NSWP objectives. Originality/value-Despite the focus on EC implemented practices this study offers a framework of the research routes on the main barriers and suggests actions to overcome the challenges in the transition from the economy to the circular model.

O presente trabalho buscou analisar, por meio de pesquisa bibliográfica e de entrevistas com experts na área, os princípios e desafios operacionais da Logística Reversa de Resíduos Eletroeletrônicos (REEE) da linha verde (equipamentos de informática, celulares e smartphones) no Brasil e no mundo. Concluímos que os países em desenvolvimento, incluindo o Brasil, enfrentam desafios próprios para a implementação da Extended Producer Responsibility (EPR), tais como a competição do setor informal (representativo), a entrada de equipamentos contrabandeados e as exigências aos pequenos importadores.

The application of cleaner production (CP) practices in companies is not commonplace in Brazil. Moreover, there are significant difficulties in establishing partnerships among universities, companies, and the government. However, an increase in the number of companies concerned about the impacts of industrial activities on the environment has enabled the development of CP research. Hence, using a literature review and a bibliometric analysis to quantify the scientific production of CP, published in a congress promoted by the Journal of Cleaner Production in Brazil, and an analysis of social networks using UCINET-Draw, this study contributes to the current state of CP research in Brazil. Despite remarkable developments, shareholders and entrepreneurs still lack knowledge about the subsidies/funds to implement CP made available by the government, which would improve the implementation of CP practices. Moreover, university research programs may help companies to generate innovations in this field. This study is one of the first to review CP practices in Brazil, and proposes a framework to promote CP practices in Brazil. KEYWORDS | Cleaner production, bibliometric analysis, UCINET-Draw, sustainable production and consumption, participation of universities, enterprises, and governments in research. RESUMO A aplicação da produção mais limpa (PML) em empresas não é prática comum no RAE-Revista de Administração de Empresas | FGV/EAESP

A última revisão da norma ISO 14001 sobre Sistemas de Gerenciamento Ambiental (SGA) incluiu a obrigatoriedade de que a organização reconheça as partes interessadas (stakeholders) em seu desempenho ambiental. Este estudo teve como objetivo identificar os stakeholders e hierarquizar sua influência sobre o desempenho ambiental de uma indústria de transformação de material plástico. Utilizou-se a abordagem de métodos mistos e dividiu-se a pesquisa em duas fases. A fase qualitativa consistiu na realização da pesquisa-ação e emprego da técnica de grupo focal para identificação dos stakeholders e suas necessidades e expectativas, e, em seguida, sua classificação. A fase qualitativa empregou o método AHP para a hierarquização dos stakeholders. No que concerne aos tipos de stakeholders, foram identificadas quatro classes: definitivos, dependentes, dominantes e facultativos e, dentre esses, cerca de 50% foram classificados como primários por exercerem influência direta sobre decisões e atividades da empresa.  Em relação à prioridade de interesses, constatou-se que proprietários, clientes e órgãos governamentais receberam a atenção primária, enquanto a comunidade de entorno e os grupos ambientais ocuparam a posição menos relevante. As contribuições teórica e prática do estudo consistem, respectivamente, em um modelo de identificação e classificação dos stakeholders para o setor de transformação de material plástico e uma ferramenta de planejamento do SGA.

It is not allowed the use for commercial purposes. Este artigo pode ser copiado, distribuído, exibido, transmitido ou adaptado desde que citados, de forma clara e explícita, o nome da revista, a edição, o ano e as páginas nas quais o artigo foi publicado originalmente, mas sem sugerir que a RAM endosse a reutilização do artigo. Esse termo de licenciamento deve ser explicitado para os casos de reutilização ou distribuição para terceiros. Não é permitido o uso para fins comerciais. This is an open-access article distributed under the terms of the Creative Commons Attribution License. ROBERTO GIRO MOORIUniversidade Presbiteriana Mackenzie, São Paulo, São Paulo, Brazil. ABSTRACT Purpose: The objective of this study is to examine the mediating effects of technology on the relationship between green supply chain management and performance of the Brazilian chemical industry. Originality/Value: The pressure for sustainable environment has emerged in companies, the incorporation of technologies as part of the manufacture of products. However, incorporating technologies into manufacturing does not always represent a reduction of the environmental burden. They can cause environmental externalities. The article makes it easier to understand the role of these technologies in the management of the green supply chain. Design/methodology/approach: It was considered of descriptive nature of the quantitative type. The data were collected through a semistructured questionnaire with a sample consisting of 160 Brazilian chemical companies. Processed by structural equation modeling, it generated an empirical theoretical model composed of three main constructs: technology, green supply chain management and environmental performance. Findings: The application of the theoretical empirical model revealed that the technology partially mediates the relationship between green supply chain management and the environmental performance of Brazilian chemical companies. There was evidence that technologies provided tangible competitive advantages, although several of them could only be achieved in the long term. The study suggested implications of theoretical nature, such as having an integrated managerial vision between company and environment; and of practical nature in which new ways of designing products can reduce environmental externalities, often without any technology being used to so. FABIO YTOSHI SHIBAO MARIO ROBERTO DOS SANTOS

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Resumo Este estudo identificou as barreiras e analisou seu grau de influência na Gestão da Cadeia de Suprimentos Verde (GCSV), de acordo com a perspectiva de um fornecedor de primeira camada da indústria automotiva brasileira. Foram encontradas 43 barreiras na literatura especializada, e 13 validadas: apoio e envolvimento (cinco), desempenho operacional (três), desempenho econômico (duas), desempenho ambiental (duas), conhecimento e informação (uma). A validação ocorreu por meio da percepção de especialistas técnicos e acadêmicos com familiaridade nos temas gestão ambiental e cadeia de suprimentos de diversos setores. A hierarquia das prioridades das barreiras foi obtida por meio da aplicação do método de Análise Hierárquica do Processo (Analytic Hierarchy Process [AHP]), tendo como decisores representantes de uma indústria do setor automotivo. A pesquisa mostrou que as implicações de custo representam a barreira mais influente à GCSV, do ponto de vista de um fornecedor de primeira camada do setor estudado.