Abstract. Conceptual models of different aspects of an organizationbusiness objectives, processes, rules, policies and objects-have been used for organizational design, analysis, planning, and knowledge management. Such models have also served as starting points for designing information systems and conducting business intelligence activities. This paper proposes the Tactical Business Intelligence Model (TBIM), a language for modeling and reasoning about strategic business plans. TBIM lies in between the strategic and tactical level, for strategic plans are abstract tactics. The language extends a strategic modeling language with primitives for business model design. The paper presents graphical syntax and semantics for TBIM, and illustrates the power of our proposal on a medium-sized case study. In addition, the paper proposes a method for evaluating alternative strategic plans by mapping them to business process models and analyzing the outcome via simulation techniques.
The Tactical Business Intelligence Model (TBIM) is a language for modeling business tactics. TBIM models act as a bridge between the strategic and tactical organizational levels, for the modeled tactics refine an organization's strategy, while needing further details to become operational. The purpose of TBIM models is to support decision making by representing and enabling the comparison of alternative plans for fulfilling an organization's strategic objectives. In this paper, we report on our experience in applying TBIM for modeling the Montreux Jazz Festival organization case study from the literature. In addition to showing TBIM models for different aspects of festival organization (ticketing and advertising, experience delivery, concerts and recordings), we discuss lessons learned.
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