Abstract.This paper aims to demonstrate that the principles of adaptation and user modeling, especially social annotation, can be integrated fruitfully with those of the Web 2.0 paradigm and thereby enhance in the domain of cultural heritage. We propose a framework for improving recommender systems through exploiting the users tagging activity. We maintain that Web 2.0's participative features can be exploited by adaptive web-based systems in order to enrich and extend the user model, improve social navigation and enrich information from a bottom-up perspective. Thus our approach stresses social annotation as a new and powerful kind of feedback and as a way to infer knowledge about users. The prototype implementation of our framework in the domain of cultural heritage is named iCITY. It is serving to demonstrate the validity of our approach and to highlight the benefits of this approach specifically for cultural heritage. iCITY is an adaptive, social, multi-device recommender guide that provides information about the cultural resources and events promoting the cultural heritage in the city of Torino. Our paper first describes this system and then discusses the results of a set of evaluations that were carried out at different stages of the systems development and aimed at validating the framework and implementation of this specific prototype. In particular, we carried out a heuristic evaluation and two sets of usability tests, aimed at checking the usability of the user interface, specifically of the adaptive behavior of the system. Moreover, we conducted evaluations aimed at investigating the role of tags in the definition of the user model and the impact of tags on the accuracy of recommendations. Our results are encouraging.
As showed in a previous work, different users show different preferences with respect to the rating scales to use for evaluating items in recommender systems. Thus in order to promote users' participation and satisfaction with recommender systems, we propose to allow users to choose the rating scales to use. Thus, recommender systems should be able to deal with ratings coming from heterogeneous scales in order to produce correct recommendations. In this paper we present two user studies that investigate the role of rating scales on user's rating behavior, showing that the rating scales have their own "personality" and mathematical normalization is not enough to cope with mapping among different rating scales.
Aiming at granting wide access to their contents, online information providers often choose not to have registered users, and therefore must give up personalization. In this paper, we focus on the case of non-personalized news recommender systems, and explore persuasive techniques that can, nonetheless, be used to enhance recommendation presentation, with the aim of capturing the user’s interest on suggested items leveraging the way news is perceived. We present the results of two evaluations “in the wild”, carried out in the context of a real online magazine and based on data from 16,134 and 20,933 user sessions, respectively, where we empirically assessed the effectiveness of persuasion strategies which exploit logical fallacies and other techniques. Logical fallacies are inferential schemes known since antiquity that, even if formally invalid, appear as plausible and are therefore psychologically persuasive. In particular, our evaluations allowed us to compare three persuasive scenarios based on the Argumentum Ad Populum fallacy, on a modified version of the Argumentum ad Populum fallacy (Group-Ad Populum), and on no fallacy (neutral condition), respectively. Moreover, we studied the effects of the Accent Fallacy (in its visual variant), and of positive vs. negative Framing.
This article introduces a framework for creating rich augmented environments based on a social web of intelligent things and people. We target outdoor environments, aiming to transform a region into a smart environment that can share its cultural heritage with people, promoting itself and its special qualities. Using the applications developed in the framework, people can interact with things, listen to the stories that these things tell them, and make their own contributions. The things are intelligent in the sense that they aggregate information provided by users and behave in a socially active way. They can autonomously establish social relationships on the basis of their properties and their interaction with users. Hence when a user gets in touch with a thing, she is also introduced to its social network consisting of other things and of users; she can navigate this network to discover and explore the world around the thing itself. Thus the system supports serendipitous navigation in a network of things and people that evolves according to the behavior of users. An innovative interaction model was defined that allows users to interact with objects in a natural, playful way using smartphones without the need for a specially created infrastructure. The framework was instantiated into a suite of applications called WantEat, in which objects from the domain of tourism and gastronomy (such as cheese wheels or bottles of wine) are taken as testimonials of the cultural roots of a region. WantEat includes an application that allows the definition and registration of things, a mobile application that allows users to interact with things, and an application that supports stakeholders in getting feedback about the things that they have registered in the system. WantEat was developed and tested in a real-world context which involved a region and gastronomy-related items from it (such as products, shops, restaurants, and recipes), through an early evaluation with stakeholders and a final evaluation with hundreds of users.
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