Relates that Intel invented the microprocessor which revolutionized computing and information technology and, unlike other rival semiconductor companies, Intel has dominated the sector for nearly two decades. Charts the history of Intel, and the core economic factors within the industry, and assesses the company’s approach to high growth and technological change. Looks at the dramatic rise in demand for ever more powerful processors and how Intel has maintained a clear strategy in this market. Assesses the importance of home and business markets for its PC‐based products, before focusing on its latest product development in the videoconferencing market.
Notes the concern that the launch of a new technological product into a European market can cause to the management of a company. Suggests that a close examination of the traditional planning process and a deeper understanding of the management devices that are used in marketing can indicate a clear strategy path to the company.
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