This paper aims at studying the perceptions of lecturers and students on the learning model of contextual-based academic writing. It is a part of the research and development of the model through modules at Batanghari University Jambi. Survey was used to collect the perceptions of lecturers on the model. There are 6 components the lecturers and the students to assess according to Joyce, Weil & Calhoun: learning structures, social system, reactive principle, supporting system, instructional and accompanying impacts. A questionnaire is used in collecting data. The respondents are 35 consisting of 7 lecturers and 28 third-semester students of the Study Program of Indonesian Language and Literature Education, Teacher Training and Education Faculty, Batanghari University Jambi. Data are analyzed qualitatively and quantitatively. The results showed that the lecturers and students share a same assessment of the models developed with very good category. It was reflected from the average score of the perceptions of students and lecturers on the model respectively 4.25 and 4.39 with a very good category.
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