ABSTRACT. This study attempted to determine the effects of a direct‐mail campaign on the attitudes of managers and presidents of industries toward the mentally retarded. The participants in the study were 99 managers and presidents selected from a total population of 4290 within the State of Alabama, USA. Random sampling techniques were utilized to select and assign managers and presidents into an experimental group (n=50) and a control group (n=49), giving a total usable sample size of 99. The size of this sample was adequate to insure that, in 19 out of 20 cases, the sample mean was within 0.50 points of the population mean on the response scale according to Elliot (1980). The pre‐test of the attitude scale was administered to the experimental and control groups by mail. A post‐test was administered to the control and experimental groups one week after the mailing of the final pamphlet. The major finding of this study revealed positive attitude gains from pre‐test to post‐test for the experimental group following the direct‐mail campaign. No significant difference was noted for the control group from pre‐test and post‐test. Pre‐test scores of the experimental and control groups were not significantly different; however, post‐test scores between these groups were significantly different. The results of this research contribute further information on a direct‐mail approach for changing attitudes of managers and presidents of industries toward mentally retarded persons.
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.
hi@scite.ai
10624 S. Eastern Ave., Ste. A-614
Henderson, NV 89052, USA
Copyright © 2024 scite LLC. All rights reserved.
Made with 💙 for researchers
Part of the Research Solutions Family.