The history of the Nigerian cinema remains a popular discourse in scholarship. However, one phase in the history of its emergence and development remains more prominent and dominant over others—the video boom era. While some scholars discuss this with appreciation of the doggedness and determination of its players, some are condescending, even condemning as the industry is mirrored against the professionality and remarkability of renowned industries especially Hollywood. This negativity has persisted, warranting that some industry players distance themselves from the sobriquet, Nollywood, which has come to stand for the Nigerian video and film industry. This study takes up the call from industry players for scholarship to re-evaluate and redefine the contemporary Nollywood whose history as well as industrial activity has gone beyond the video boom era. Beyond discussing factors that are currently reshaping Nollywood, this study uses two select films and data collected via interviews with over 20 industry players to re-evaluate production and distribution of films in the industry.
Political economy studies control and survival in social life. It is simply defined as the study of production and exchange and how these activities relate with the state and its laws. It is interested in how politics interacts with economics. Extensive essays and texts on the political economy of the film industry in general, and of Hollywood in particular abound. Such studies on Nollywood, the Nigerian film industry, remains scarce. But in recent times, authors, both indigenous and foreign, are beginning to give increased attention to the struggle for power and control within the industry. This study is interested in how economic activities in Nollywood interact with the law and government. It searches existent scholarship to interrogate what has been discussed on aspects of the political economy of the industry. It discusses these studies under production, distribution and consumption. It reviews other important industry matters like policies, interrogating briefly the place of MOPICON in the political economy of Nollywood. This review forms an important document for research on Nollywood, to curb and forestall consistent repetition of studies within Nollywood scholarship.
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